Difference between revisions of "Cream of Kentucky (1940)"
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== Controversy == | == Controversy == | ||
[[File:Cream of Kentucky (1940).jpg|thumb|250px|right|Cream of Kentucky Ad in 1940, illustrated by Norman Rockwell]] | [[File:Cream of Kentucky (1940).jpg|thumb|250px|right|Cream of Kentucky Ad in 1940, illustrated by Norman Rockwell]] | ||
| − | In 1940, Cream of Kentucky released an ad to promote their “Double Rich” bourbon. In the ad, they used the illustration of a white mature man, being served by black waiter. This ad pictures how the black people are being viewed at that time, which is inferior to the white man. | + | In 1940, Cream of Kentucky released an ad to promote their “Double Rich” bourbon. In the ad, they used the illustration of a white mature man, being served by a black waiter. This ad pictures how the black people are being viewed at that time, which is inferior to the white man. |
| − | This ad is illustrated by [https://en.wikipedia.org/wiki/Norman_Rockwell Norman Rockwell] | + | This ad is illustrated by [https://en.wikipedia.org/wiki/Norman_Rockwell Norman Rockwell] <ref> https://id.pinterest.com/pin/251849804132188779/ </ref>. Norman Percevel Rockwell was an American painter and illustrator, who is best known for his Saturday night post cover illustrations. <ref> https://en.wikipedia.org/wiki/Norman_Rockwell </ref> At least since 1911, this brand had used black servants in its ads. <ref> http://bottlesboozeandbackstories.blogspot.com/2010/01/blacks-in-whiskey-ads-150-years.html </ref> |
| − | Given | + | Given American history, Black people haven’t been pictured appropriately. This ad portrays a great ignorance of American, as they look comfortable to place the white man as the master of the black man. This symbolizes the house slave action <ref> http://www.cooperedtot.com/2014/05/stepin-fetch-it-racist-themes-in.html </ref>, or black slavery, which is both racist and insensitive. |
==Reference== | ==Reference== | ||
{{reflist}} | {{reflist}} | ||
| − | [[Category:Black Racism in | + | [[Category:Black-Targeted Racism in Commercials]] |
Latest revision as of 05:31, 15 March 2021
The Cream of Kentucky brand was originally introduced in 1888 by I. Trager & Co. of Cincinnati, Ohio. Through the 1930s and 1940s, Cream of Kentucky grew to become one of the leading bourbon brands. Cream of Kentucky is now owned by J.W. Rutledge. Jim has recently purchased a limited supply of Kentucky Straight Bourbon Whiskey he feels is worthy of the rebirth of Cream of Kentucky Bourbon as a premium whiskey. [1]
Controversy
In 1940, Cream of Kentucky released an ad to promote their “Double Rich” bourbon. In the ad, they used the illustration of a white mature man, being served by a black waiter. This ad pictures how the black people are being viewed at that time, which is inferior to the white man.
This ad is illustrated by Norman Rockwell [2]. Norman Percevel Rockwell was an American painter and illustrator, who is best known for his Saturday night post cover illustrations. [3] At least since 1911, this brand had used black servants in its ads. [4]
Given American history, Black people haven’t been pictured appropriately. This ad portrays a great ignorance of American, as they look comfortable to place the white man as the master of the black man. This symbolizes the house slave action [5], or black slavery, which is both racist and insensitive.
Reference
- ↑ https://jwrutledge.com/whiskeys
- ↑ https://id.pinterest.com/pin/251849804132188779/
- ↑ https://en.wikipedia.org/wiki/Norman_Rockwell
- ↑ http://bottlesboozeandbackstories.blogspot.com/2010/01/blacks-in-whiskey-ads-150-years.html
- ↑ http://www.cooperedtot.com/2014/05/stepin-fetch-it-racist-themes-in.html
