Difference between revisions of "Template:Marketing"
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imported>Hugonet m (added co-creation) |
imported>Funandtrvl (copy edit) |
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| list1title = Key concepts | | list1title = Key concepts | ||
| list1 = | | list1 = | ||
| − | *[[ | + | *[[Distribution (business)|Distribution]] |
*[[Pricing]] | *[[Pricing]] | ||
| − | *[[ | + | *[[Retail]] |
*[[Service (economics)|Service]] | *[[Service (economics)|Service]] | ||
| − | *[[ | + | *[[Marketing activation|Activation]] |
| + | *[[Brand licensing]] | ||
*[[Brand management]] | *[[Brand management]] | ||
| − | |||
*[[Co-creation]] | *[[Co-creation]] | ||
| − | *[[ | + | *[[Corporate identity]] |
| + | *[[Dominance (economics)|Dominance]] | ||
| + | *[[Marketing effectiveness|Effectiveness]] | ||
*[[Marketing ethics|Ethics]] | *[[Marketing ethics|Ethics]] | ||
| − | *[[Marketing | + | *[[Marketing operations|Operations]] |
| + | *[[Promotion (marketing)|Promotion]] | ||
*[[Marketing research|Research]] | *[[Marketing research|Research]] | ||
*[[Market segmentation|Segmentation]] | *[[Market segmentation|Segmentation]] | ||
*[[Marketing strategy|Strategy]] | *[[Marketing strategy|Strategy]] | ||
| − | *[[ | + | *[[Account-based marketing]] |
| − | *[[ | + | *[[Digital marketing]] |
| − | *[[ | + | *[[Product marketing]] |
| − | |||
*[[Social marketing]] | *[[Social marketing]] | ||
| − | |||
| − | |||
| − | |||
| list2name = Promotional content | | list2name = Promotional content | ||
| Line 43: | Line 42: | ||
| list2 = | | list2 = | ||
*[[Advertising]] | *[[Advertising]] | ||
| − | *[[Brand | + | *[[Brand]]ing |
| − | *[[ | + | *[[Corporate anniversary]] |
*[[Direct marketing]] | *[[Direct marketing]] | ||
| + | *[[Loyalty marketing]] | ||
| + | *[[Mobile marketing]] | ||
| + | *[[Music on hold|On-hold messaging]] | ||
*[[Personal selling]] | *[[Personal selling]] | ||
| + | *[[Premium (marketing)|Premium]]s | ||
| + | *[[Prize (marketing)|Prize]]s | ||
*[[Product placement]] | *[[Product placement]] | ||
*[[Corporate propaganda|Propaganda]] | *[[Corporate propaganda|Propaganda]] | ||
| Line 52: | Line 56: | ||
*[[Sales promotion]] | *[[Sales promotion]] | ||
*[[Sex in advertising]] | *[[Sex in advertising]] | ||
| − | *[[ | + | *[[Underwriting spot]] |
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
| list3name = Promotional media | | list3name = Promotional media | ||
| list3title = Promotional media | | list3title = Promotional media | ||
| list3 = | | list3 = | ||
| − | *[[ | + | *[[Behavioral targeting]] |
| − | *[[ | + | *[[Brand ambassador]] |
*[[Broadcasting]] | *[[Broadcasting]] | ||
| − | |||
| − | |||
*[[Display advertising]] | *[[Display advertising]] | ||
| − | *[[ | + | *[[Drip marketing]] |
| − | |||
| − | |||
| − | |||
*[[In-game advertising]] | *[[In-game advertising]] | ||
*[[Mobile advertising]] | *[[Mobile advertising]] | ||
*[[Native advertising]] | *[[Native advertising]] | ||
| + | *[[New media]] | ||
| + | *[[Online advertising]] | ||
| + | *[[Out-of-home advertising]] | ||
| + | *[[Point of sale]] | ||
| + | *[[Printing]] | ||
*[[Product demonstration]] | *[[Product demonstration]] | ||
| + | *[[Promotional merchandise]] | ||
| + | *[[Publication]] | ||
| + | *[[Visual merchandising]] | ||
| + | *[[Web banner]] | ||
*[[Word-of-mouth marketing|Word-of-mouth]] | *[[Word-of-mouth marketing|Word-of-mouth]] | ||
| − | + | ||
| − | |||
| − | |||
| − | |||
}}<noinclude> | }}<noinclude> | ||
| + | {{clear}} | ||
==See also== | ==See also== | ||
* [[Template:Marketing navigation bar]] | * [[Template:Marketing navigation bar]] | ||
[[Category:Business and finance templates]] | [[Category:Business and finance templates]] | ||
</noinclude> | </noinclude> | ||