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<div class="boilerplate metadata" id="stub"><table cellpadding="0" cellspacing="0" style="background-color: transparent;"><tr ><td >[[Image:Crystal kchart.png|25px]]</td ><td >'' This [[advertising]]-related article is a [[Wikipedia:Perfect stub article|stub]]. You can [[Wikipedia:Find or fix a stub|help]] Wikipedia by [{{SERVER}}{{localurl:{{NAMESPACE}}:{{PAGENAME}}|action=edit}} expanding it]''.</td ></tr ></table ></div >[[Category:Advertising stubs<noinclude>| </noinclude>]] | <div class="boilerplate metadata" id="stub"><table cellpadding="0" cellspacing="0" style="background-color: transparent;"><tr ><td >[[Image:Crystal kchart.png|25px]]</td ><td >'' This [[advertising]]-related article is a [[Wikipedia:Perfect stub article|stub]]. You can [[Wikipedia:Find or fix a stub|help]] Wikipedia by [{{SERVER}}{{localurl:{{NAMESPACE}}:{{PAGENAME}}|action=edit}} expanding it]''.</td ></tr ></table ></div >[[Category:Advertising stubs<noinclude>| </noinclude>]] | ||
| + | == Allen Kay == | ||
| + | Chairman, Chief Executive Officer/Director of Strategic Planning<br /> | ||
| + | Korey Kay & Partners Advertising | ||
| + | |||
| + | == Growing Up == | ||
| + | |||
| + | The son of an ad man, Allen began studying art at the Museum of Modern Art in New York City when he was only six years old. He continued studying fine art at the Art Student's League from the age of 12 through graduation high school. After graduating, he spent summer vacations working at his father’s advertising agency. | ||
| + | |||
| + | == Higher Education == | ||
| + | |||
| + | Allen graduated with honors from Art Center College of Design in Los Angeles in 1967 and... | ||
| + | |||
| + | == Career == | ||
| + | |||
| + | two days after receiving his degree, joined McCann Erickson in New York as an Art Director/<br />Writer/Producer. | ||
| + | |||
| + | At age 21 he won his first two Clio awards. From there, he went on to become one of the most honored Creative Directors in advertising. (After winning 18 more Clios, 14 Andys, 5 Gold, 4 Silver medals, and 2 Lions d’Or at the Cannes Film Festival and six Fortune Magazine “Best Read Advertising” of the year awards, he stopped counting.) | ||
| + | |||
| + | At age 24, Allen was drafted by Jack Tinker & Partners to craft Nelson Rockefeller’s gubernatorial campaign. During his eleven years at Needham Worldwide, he rose to Senior Vice President, Creative Director and a member of their New York board. | ||
| + | |||
| + | == Entrepreneuring == | ||
| + | |||
| + | On February 1, 1982 Allen left his position at Needham to form Korey Kay & Partners, the first "agency for entrepreneurs." Since then, Allen has spent 28 hours a day concentrating on helping Korey Kay clients grow their businesses. The agency's m.o. is "outsmart not outspend" and is known for putting companies on the map. Virgin Atlantic Airways, Comedy Central and Wynn Las Vegas are among them. Other notable campaigns include The MTA “Going your way” and “If you see something, say something.” Honda “The car that sells itself” and Celebrity Cruises “Exceeding Expectations.” | ||
| + | |||
| + | Along with his creative abilities, Allen is known for his branding, positioning and strategic development talents, which he readily applies to all Korey Kay clients. | ||
| + | |||
| + | == Recognition == | ||
| + | |||
| + | Allen conceived the Clio Hall of Fame Xerox "Monks" commercial, which was chosen as one of the best 25 commercials of the 20th century, and consistently voted one of the top 10 all-time Superbowl spots. ESPN wrote, "Once an ad has fun with monks, the flood gates of irreverence are open. This spot is the prelude to every boundary-pushing pitch you see now." | ||
| + | |||
| + | He has appeared on television news segments on advertising, including the CBS Morning News, Midday Live and NBC news. A popular speaker, he's before audiences of ''The Washington Post,'' Baruch Marketing School The Intenational Research Association, and many other trade conferences. | ||
| + | |||
| + | Allen's credits include: being chosen by Advertising Age magazine as one of 11 people who influenced hi-tech marketing most in the 20th century. Has written and been featured in countless articles, is often quoted in the media, and is chapter four in Guy Kawasaki’s Business Week best seller, ''How To Drive Your Competition Crazy.'' | ||
| + | |||
| + | == Outside Activities == | ||
| + | |||
| + | Allen is also active in industry associations. He’s a charter member of the Value of Advertising Committee of the AAAA (American Association of Advertising Agencies) and was Chairman of their Creative Committee. | ||
| + | |||
| + | Allen also is former Chair of the AAAA New York Board of Governors for which he created the annual “Unthinkable Ideas” new media conference, co-sponsored by ''Advertising Age.'' Allen also is a board member emeritus of the AAAA. Active in community service, Allen served for ten years on the steering committee for ABNY (Association for a Better New York). He graduate board member of of the Advertising Council and serves on their campaigns review committee. Allen is a founding member of Colin Powell’s America’s Promise Alliance for Youth and served on their Advisory Board as well as the Advisory Board of Teachers Count foundation and Pencil, an organization that works to improve the City’s public schools. | ||
| + | |||
| + | Keeping his hand in the arts, Allen became a life member of The Art Students League of New York. He’s also a member of the Director’s Guild, and a served for eight years as consultant to the Marketing Board of the New York Philharmonic. | ||
Revision as of 05:28, 28 June 2009
Contents
Allen Kay
Chairman, Chief Executive Officer/Director of Strategic Planning
Korey Kay & Partners Advertising
Growing Up
The son of an ad man, Allen began studying art at the Museum of Modern Art in New York City when he was only six years old. He continued studying fine art at the Art Student's League from the age of 12 through graduation high school. After graduating, he spent summer vacations working at his father’s advertising agency.
Higher Education
Allen graduated with honors from Art Center College of Design in Los Angeles in 1967 and...
Career
two days after receiving his degree, joined McCann Erickson in New York as an Art Director/
Writer/Producer.
At age 21 he won his first two Clio awards. From there, he went on to become one of the most honored Creative Directors in advertising. (After winning 18 more Clios, 14 Andys, 5 Gold, 4 Silver medals, and 2 Lions d’Or at the Cannes Film Festival and six Fortune Magazine “Best Read Advertising” of the year awards, he stopped counting.)
At age 24, Allen was drafted by Jack Tinker & Partners to craft Nelson Rockefeller’s gubernatorial campaign. During his eleven years at Needham Worldwide, he rose to Senior Vice President, Creative Director and a member of their New York board.
Entrepreneuring
On February 1, 1982 Allen left his position at Needham to form Korey Kay & Partners, the first "agency for entrepreneurs." Since then, Allen has spent 28 hours a day concentrating on helping Korey Kay clients grow their businesses. The agency's m.o. is "outsmart not outspend" and is known for putting companies on the map. Virgin Atlantic Airways, Comedy Central and Wynn Las Vegas are among them. Other notable campaigns include The MTA “Going your way” and “If you see something, say something.” Honda “The car that sells itself” and Celebrity Cruises “Exceeding Expectations.”
Along with his creative abilities, Allen is known for his branding, positioning and strategic development talents, which he readily applies to all Korey Kay clients.
Recognition
Allen conceived the Clio Hall of Fame Xerox "Monks" commercial, which was chosen as one of the best 25 commercials of the 20th century, and consistently voted one of the top 10 all-time Superbowl spots. ESPN wrote, "Once an ad has fun with monks, the flood gates of irreverence are open. This spot is the prelude to every boundary-pushing pitch you see now."
He has appeared on television news segments on advertising, including the CBS Morning News, Midday Live and NBC news. A popular speaker, he's before audiences of The Washington Post, Baruch Marketing School The Intenational Research Association, and many other trade conferences.
Allen's credits include: being chosen by Advertising Age magazine as one of 11 people who influenced hi-tech marketing most in the 20th century. Has written and been featured in countless articles, is often quoted in the media, and is chapter four in Guy Kawasaki’s Business Week best seller, How To Drive Your Competition Crazy.
Outside Activities
Allen is also active in industry associations. He’s a charter member of the Value of Advertising Committee of the AAAA (American Association of Advertising Agencies) and was Chairman of their Creative Committee.
Allen also is former Chair of the AAAA New York Board of Governors for which he created the annual “Unthinkable Ideas” new media conference, co-sponsored by Advertising Age. Allen also is a board member emeritus of the AAAA. Active in community service, Allen served for ten years on the steering committee for ABNY (Association for a Better New York). He graduate board member of of the Advertising Council and serves on their campaigns review committee. Allen is a founding member of Colin Powell’s America’s Promise Alliance for Youth and served on their Advisory Board as well as the Advisory Board of Teachers Count foundation and Pencil, an organization that works to improve the City’s public schools.
Keeping his hand in the arts, Allen became a life member of The Art Students League of New York. He’s also a member of the Director’s Guild, and a served for eight years as consultant to the Marketing Board of the New York Philharmonic.