Difference between revisions of "PlayStation"

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PlayStation (PS) is a Japanese video game brand that consists of five home video game consoles, as well as a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines. The brand is produced by Sony Interactive Entertainment, a division of Sony; the first PlayStation console was released in Japan in December 1994, and worldwide the following year.
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[[File:Sony PlayStation Billboard White is Coming.jpg|thumb|Sony PlayStation Netherlands Billboard White is Coming|370x370px]]PlayStation (PS) is a Japanese video game brand that consists of five home video game consoles, as well as a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines. The brand is produced by Sony Interactive Entertainment, a division of Sony; the first PlayStation console was released in Japan in December 1994, and worldwide the following year.
  
 
The original console in the series was the first console of any type to ship over 100 million units, doing so in under a decade. Its successor, the PlayStation 2, was released in 2000. The PlayStation 2 is the best-selling home console to date, having reached over 155 million units sold by the end of 2012. Sony's next console, the PlayStation 3, was released in 2006, selling over 87.4 million units by March 2017. Sony's next console, the PlayStation 4, was released in 2013, selling a million units within a day, becoming the fastest selling console in history. The latest console in the series, the PlayStation 5, was released in 2020.<ref>Wikipedia. [[wikipedia:PlayStation#cite_note-100Mrecord-2|PlayStation]]. Retrieved on December 25, 2020.</ref>
 
The original console in the series was the first console of any type to ship over 100 million units, doing so in under a decade. Its successor, the PlayStation 2, was released in 2000. The PlayStation 2 is the best-selling home console to date, having reached over 155 million units sold by the end of 2012. Sony's next console, the PlayStation 3, was released in 2006, selling over 87.4 million units by March 2017. Sony's next console, the PlayStation 4, was released in 2013, selling a million units within a day, becoming the fastest selling console in history. The latest console in the series, the PlayStation 5, was released in 2020.<ref>Wikipedia. [[wikipedia:PlayStation#cite_note-100Mrecord-2|PlayStation]]. Retrieved on December 25, 2020.</ref>
  
== Netherlands Ceramic White PSP Commercials ==
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==Netherlands Ceramic White PSP Commercials==
[[File:Sony PlayStation Billboard White is Coming.jpg|thumb|Sony PlayStation Netherlands Billboard White is Coming]]
 
 
In July 2006, an advertising campaign in the Netherlands was released in which a white model dressed entirely in white and a black model dressed entirely in black was used to compare Sony's new Ceramic White PSP and the original Piano Black PSP. This series of ads depicted both models fighting with each other and drew criticism from the media for being racist, though Sony maintains that the ad did not feature any racist message. The photo can also be seen on the Dutch official PSP site, along with other images from the same shoot, showing the two women fighting.
 
In July 2006, an advertising campaign in the Netherlands was released in which a white model dressed entirely in white and a black model dressed entirely in black was used to compare Sony's new Ceramic White PSP and the original Piano Black PSP. This series of ads depicted both models fighting with each other and drew criticism from the media for being racist, though Sony maintains that the ad did not feature any racist message. The photo can also be seen on the Dutch official PSP site, along with other images from the same shoot, showing the two women fighting.
  
== Racist Criticism ==
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==Racist Criticism==
 
Sites such as Kotaku, Joystiq and Digital Battle have questioned whether the ads have racist connotations. So far the debate has split comments sections with some condemning Sony and equal numbers defending the ads as a harmless personification of the handheld console's two available colours. Clearly, whatever the justifications, the intention is to be provocative. According to Joystiq, the adverts were created by TBWA an agency that specialises in 'disruptive' marketing.<ref>[https://www.theguardian.com/technology/gamesblog/2006/jul/05/sonyadcasues Sony ad provokes race accusations]. Retrieved on December 25, 2020.</ref>
 
Sites such as Kotaku, Joystiq and Digital Battle have questioned whether the ads have racist connotations. So far the debate has split comments sections with some condemning Sony and equal numbers defending the ads as a harmless personification of the handheld console's two available colours. Clearly, whatever the justifications, the intention is to be provocative. According to Joystiq, the adverts were created by TBWA an agency that specialises in 'disruptive' marketing.<ref>[https://www.theguardian.com/technology/gamesblog/2006/jul/05/sonyadcasues Sony ad provokes race accusations]. Retrieved on December 25, 2020.</ref>
  
== Sony Clarification ==
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==Sony Clarification==
 
Officials for Sony announced Tuesday that the company pulled a Dutch billboard advertising campaign for the new white version of its PlayStation Portable video game player. The company apologized to anyone offended by the ad, which critics dubbed racist.<ref>NPR (2006). [https://www.npr.org/templates/story/story.php?storyId=5551711 Marketplace Report: Sony Pulls Controversial Ad]. Retrieved on December 25, 2020</ref>
 
Officials for Sony announced Tuesday that the company pulled a Dutch billboard advertising campaign for the new white version of its PlayStation Portable video game player. The company apologized to anyone offended by the ad, which critics dubbed racist.<ref>NPR (2006). [https://www.npr.org/templates/story/story.php?storyId=5551711 Marketplace Report: Sony Pulls Controversial Ad]. Retrieved on December 25, 2020</ref>
  
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== References ==
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==References==
  
 
[[Category: Black Racism in Commercials]]
 
[[Category: Black Racism in Commercials]]
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<references />

Revision as of 16:08, 25 December 2020

Sony PlayStation Netherlands Billboard White is Coming

PlayStation (PS) is a Japanese video game brand that consists of five home video game consoles, as well as a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines. The brand is produced by Sony Interactive Entertainment, a division of Sony; the first PlayStation console was released in Japan in December 1994, and worldwide the following year.

The original console in the series was the first console of any type to ship over 100 million units, doing so in under a decade. Its successor, the PlayStation 2, was released in 2000. The PlayStation 2 is the best-selling home console to date, having reached over 155 million units sold by the end of 2012. Sony's next console, the PlayStation 3, was released in 2006, selling over 87.4 million units by March 2017. Sony's next console, the PlayStation 4, was released in 2013, selling a million units within a day, becoming the fastest selling console in history. The latest console in the series, the PlayStation 5, was released in 2020.[1]

Netherlands Ceramic White PSP Commercials

In July 2006, an advertising campaign in the Netherlands was released in which a white model dressed entirely in white and a black model dressed entirely in black was used to compare Sony's new Ceramic White PSP and the original Piano Black PSP. This series of ads depicted both models fighting with each other and drew criticism from the media for being racist, though Sony maintains that the ad did not feature any racist message. The photo can also be seen on the Dutch official PSP site, along with other images from the same shoot, showing the two women fighting.

Racist Criticism

Sites such as Kotaku, Joystiq and Digital Battle have questioned whether the ads have racist connotations. So far the debate has split comments sections with some condemning Sony and equal numbers defending the ads as a harmless personification of the handheld console's two available colours. Clearly, whatever the justifications, the intention is to be provocative. According to Joystiq, the adverts were created by TBWA an agency that specialises in 'disruptive' marketing.[2]

Sony Clarification

Officials for Sony announced Tuesday that the company pulled a Dutch billboard advertising campaign for the new white version of its PlayStation Portable video game player. The company apologized to anyone offended by the ad, which critics dubbed racist.[3]

Regarding of the ads, a Sony spokesperson justifying the ad to Gamesindustry.biz. with the following: "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model," and "A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery..."[4] He continued, "All of the 100 or so images created for the campaign have been designed to show [the] contrast in colours of the PSPs , and have no other message or purpose," he explains.[5]

References

  1. Wikipedia. PlayStation. Retrieved on December 25, 2020.
  2. Sony ad provokes race accusations. Retrieved on December 25, 2020.
  3. NPR (2006). Marketplace Report: Sony Pulls Controversial Ad. Retrieved on December 25, 2020
  4. Sony under fire for "racist" advertising. Retrieved on December 25, 2020.
  5. Sony ad provokes race accusations. Retrieved on December 25, 2020.