Difference between revisions of "Heineken"
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| − | [[File:Heineken lighter is better.jpg|thumb| | + | [[File:Heineken lighter is better.jpg|thumb|208.991x208.991px|Heineken lighter is better ad]] |
Heineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken beer is sold in a green bottle with a red star. | Heineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken beer is sold in a green bottle with a red star. | ||
| − | == "Sometimes Lighter Is Better" advert == | + | =="Sometimes Lighter Is Better" advert== |
In the 30-second advertisement, the ad shows a bartender slide a beer past three black people before it stops near the hand of a lighter-skinned woman. | In the 30-second advertisement, the ad shows a bartender slide a beer past three black people before it stops near the hand of a lighter-skinned woman. | ||
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The advert, which aired in the USA, New Zealand and Australia, was for a Heineken Light beer which has 99 calories.<ref>[https://www.bbc.com/news/newsbeat-43542465 Chance the Rapper attacks Heineken for 'racist' advert]. Retrieved on December 29, 2020.</ref> | The advert, which aired in the USA, New Zealand and Australia, was for a Heineken Light beer which has 99 calories.<ref>[https://www.bbc.com/news/newsbeat-43542465 Chance the Rapper attacks Heineken for 'racist' advert]. Retrieved on December 29, 2020.</ref> | ||
| − | == Controversy == | + | ==Controversy== |
| − | [[File:Hienekin.png|thumb | + | [[File:Hienekin.png|thumb|Chance The Rapper tweet about "Sometimes Lighter is Better" ad.]] |
Hip-hop star Chance the Rapper on Sunday tweeted the commercial was “terribly racist”. He said he thought some companies were purposely “putting out noticeably racist ads so they can get more views”.<ref>Associated Press (2018). [https://www.theguardian.com/lifeandstyle/2018/mar/27/heineken-racist-advert-chance-the-rapper-tweet Heineken removes ad after Chance the Rapper calls it 'terribly racist']. Retrieved on December 29, 2020.</ref> | Hip-hop star Chance the Rapper on Sunday tweeted the commercial was “terribly racist”. He said he thought some companies were purposely “putting out noticeably racist ads so they can get more views”.<ref>Associated Press (2018). [https://www.theguardian.com/lifeandstyle/2018/mar/27/heineken-racist-advert-chance-the-rapper-tweet Heineken removes ad after Chance the Rapper calls it 'terribly racist']. Retrieved on December 29, 2020.</ref> | ||
| − | == Clarification == | + | ==Clarification== |
Heineken has pulled an ad campaign with tagline "Sometimes Lighter Is Better" from TV and online. They are not only pulling the as that inspired backlash from social media, but pulling the entire campaign. The first ad is the one that caused racism allegation. Two other now-deleted ads for that campaign also featured light-skinned people being offered Heineken Light. Those ads, however, did not show the drink sliding past darker-skinned people.<ref>Taylor, Kate (2018). [https://www.businessinsider.com/heineken-racist-light-beer-ad-slammed-2018-3?r=US&IR=T Heineken is killing its 'Lighter Is Better' campaign after being slammed for 'racist' beer ad]. Retrieved on December 29, 2020.</ref> | Heineken has pulled an ad campaign with tagline "Sometimes Lighter Is Better" from TV and online. They are not only pulling the as that inspired backlash from social media, but pulling the entire campaign. The first ad is the one that caused racism allegation. Two other now-deleted ads for that campaign also featured light-skinned people being offered Heineken Light. Those ads, however, did not show the drink sliding past darker-skinned people.<ref>Taylor, Kate (2018). [https://www.businessinsider.com/heineken-racist-light-beer-ad-slammed-2018-3?r=US&IR=T Heineken is killing its 'Lighter Is Better' campaign after being slammed for 'racist' beer ad]. Retrieved on December 29, 2020.</ref> | ||
| − | == References == | + | ==References== |
<br /> | <br /> | ||
[[Category: Black Racism in Commercials]] | [[Category: Black Racism in Commercials]] | ||
| + | <references /> | ||
Revision as of 18:54, 29 December 2020
Heineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken beer is sold in a green bottle with a red star.
"Sometimes Lighter Is Better" advert
In the 30-second advertisement, the ad shows a bartender slide a beer past three black people before it stops near the hand of a lighter-skinned woman.
As the woman picks up the beer, the tagline "sometimes, lighter is better" appears on screen.
The advert, which aired in the USA, New Zealand and Australia, was for a Heineken Light beer which has 99 calories.[1]
Controversy
Hip-hop star Chance the Rapper on Sunday tweeted the commercial was “terribly racist”. He said he thought some companies were purposely “putting out noticeably racist ads so they can get more views”.[2]
Clarification
Heineken has pulled an ad campaign with tagline "Sometimes Lighter Is Better" from TV and online. They are not only pulling the as that inspired backlash from social media, but pulling the entire campaign. The first ad is the one that caused racism allegation. Two other now-deleted ads for that campaign also featured light-skinned people being offered Heineken Light. Those ads, however, did not show the drink sliding past darker-skinned people.[3]
References
- ↑ Chance the Rapper attacks Heineken for 'racist' advert. Retrieved on December 29, 2020.
- ↑ Associated Press (2018). Heineken removes ad after Chance the Rapper calls it 'terribly racist'. Retrieved on December 29, 2020.
- ↑ Taylor, Kate (2018). Heineken is killing its 'Lighter Is Better' campaign after being slammed for 'racist' beer ad. Retrieved on December 29, 2020.

