Difference between revisions of "Glossier"

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With some 1.5 million Instagram followers, Glossier has been named as a top beauty brand by ''Allure, Teen Vogue, Glamour, Nylon, Women’s Wear Daily'' and ''Cosmopolitan''. It also won ''WWD'' Beauty Inc. 2015 Digital Innovator of the Year award, was named to LinkedIn Top Startups of 2018 list, recognized by ''Fast Company'' as one of its Most Innovative Companies of 2017 and called out as one of ''Inc.''’s Company of the Year 2017. Glossier’s president and CFO, Henry Davis, describing Glossier as a “people-powered beauty ecosystem,” Davis identified five keys to the company’s success, which are these 5Cs: Consumers, Content, Conversations, Co-Creation, Community.<ref>Danziger, Pamela, N (2018). [https://www.forbes.com/sites/pamdanziger/2018/11/07/5-keys-to-beauty-brand-glossiers-success/?sh=70779fe7417d 5 Reasons That Glossier Is So Successful]. Forbes. Retrieved on January 17, 2021.</ref>
 
With some 1.5 million Instagram followers, Glossier has been named as a top beauty brand by ''Allure, Teen Vogue, Glamour, Nylon, Women’s Wear Daily'' and ''Cosmopolitan''. It also won ''WWD'' Beauty Inc. 2015 Digital Innovator of the Year award, was named to LinkedIn Top Startups of 2018 list, recognized by ''Fast Company'' as one of its Most Innovative Companies of 2017 and called out as one of ''Inc.''’s Company of the Year 2017. Glossier’s president and CFO, Henry Davis, describing Glossier as a “people-powered beauty ecosystem,” Davis identified five keys to the company’s success, which are these 5Cs: Consumers, Content, Conversations, Co-Creation, Community.<ref>Danziger, Pamela, N (2018). [https://www.forbes.com/sites/pamdanziger/2018/11/07/5-keys-to-beauty-brand-glossiers-success/?sh=70779fe7417d 5 Reasons That Glossier Is So Successful]. Forbes. Retrieved on January 17, 2021.</ref>
  
== Support to Black Lives Matter Movement ==
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==Support to Black Lives Matter Movement==
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Glossier is pledging to support Black-owned beauty brands, as well as the Black Lives Matter movement, going forward. They made the announcement during protests went on nationwide, seeking justice for the killing of George Floyd, Ahmaud Arbery, Breonna Taylor, and countless other Black American lives lost over the years at the hands of police officials. In a message shared to the brand's official Instagram account, as well as to that of the brand's founder and CEO, Emily Weiss, Glossier declared that it will "stand in solidarity with the fight against systematic racism, white supremacy, and the historic oppression of the Black community."
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Theyare  donating $500K across organizations focused on combating racial injustice: Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute and We The Protesters. They also commit an additional $500,000 in the form of grants to Black-owned beauty brands.<ref>Betancourt, Bianca (2020). [https://www.harpersbazaar.com/beauty/makeup/a32731503/glossier-donates-one-million-dollars-to-black-causes/ Glossier Is Donating $1 Million to Black Lives Matter and Black-Owned Beauty Brands]. Harper's Bazaar. Retrieved January 17, 2021.</ref>
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== References ==
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<references />

Revision as of 08:15, 17 January 2021

Glossier Products

Glossier, Inc. was founded in 2014 by a beauty blogger, Emily Weiss, on the belief that beauty isn’t built in a boardroom—it happens when you’re a part of the process. She starts with Into The Gloss, a beauty website devoted to people sharing the products they love, and her source for inspiration and information.[1]

With a narrow product range of about 40 SKUs primarily focused on skincare, with color cosmetics and fragrance rounding out the line, Glossier celebrates its customers’ natural beauty, not the artificial, painted-on kind. Its tagline is, “Beauty products inspired by real life.” The Glossier beauty company grew out of its millennial founder Emily Weiss’s beauty blog called “Into the Gloss.” Starting her career at Teen Vogue, then moving around other slots at Condé Nast, Weiss left in 2010 to launch her blog to share beauty tips and tricks with her online friends.

With some 1.5 million Instagram followers, Glossier has been named as a top beauty brand by Allure, Teen Vogue, Glamour, Nylon, Women’s Wear Daily and Cosmopolitan. It also won WWD Beauty Inc. 2015 Digital Innovator of the Year award, was named to LinkedIn Top Startups of 2018 list, recognized by Fast Company as one of its Most Innovative Companies of 2017 and called out as one of Inc.’s Company of the Year 2017. Glossier’s president and CFO, Henry Davis, describing Glossier as a “people-powered beauty ecosystem,” Davis identified five keys to the company’s success, which are these 5Cs: Consumers, Content, Conversations, Co-Creation, Community.[2]

Support to Black Lives Matter Movement

Glossier is pledging to support Black-owned beauty brands, as well as the Black Lives Matter movement, going forward. They made the announcement during protests went on nationwide, seeking justice for the killing of George Floyd, Ahmaud Arbery, Breonna Taylor, and countless other Black American lives lost over the years at the hands of police officials. In a message shared to the brand's official Instagram account, as well as to that of the brand's founder and CEO, Emily Weiss, Glossier declared that it will "stand in solidarity with the fight against systematic racism, white supremacy, and the historic oppression of the Black community."

Theyare donating $500K across organizations focused on combating racial injustice: Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute and We The Protesters. They also commit an additional $500,000 in the form of grants to Black-owned beauty brands.[3]

References

  1. What is Glossier. Glossier. Retrieved January 17, 2021.
  2. Danziger, Pamela, N (2018). 5 Reasons That Glossier Is So Successful. Forbes. Retrieved on January 17, 2021.
  3. Betancourt, Bianca (2020). Glossier Is Donating $1 Million to Black Lives Matter and Black-Owned Beauty Brands. Harper's Bazaar. Retrieved January 17, 2021.