Difference between revisions of "Sephora"

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Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 3,000 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare. The company was founded in Limoges in 1970 and is currently based in Paris. Sephora is owned by luxury conglomerate LVMH as of 1997.<ref>Dherman, Lauren (2013). [https://www.businessoffashion.com/articles/news-analysis/marc-jacobs-sephora-lvmh-branded-beauty-strategy Inside Sephora’s Branded Beauty Strategy]. Business of Fashion. Retrieved January 17, 2021.</ref>
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[[File:Sephora logo.svg|thumb|Sephora Logo]]
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Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 3,000 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare. The company was founded in Limoges in 1970 and is currently based in Paris. Sephora is owned by luxury conglomerate LVMH as of 1997. Sephora now operates stores in more than 30 countries and is seen as one of the LVMH group’s biggest drivers of growth. Measured in terms of retail sales, it now commands a staggering 12 percent of the beauty market in the United States, 15 percent of the market in China and 27 percent of the market in its native France, according to Sanford C. Bernstein, a sell-side equity research firm.<ref>Dherman, Lauren (2013). [https://www.businessoffashion.com/articles/news-analysis/marc-jacobs-sephora-lvmh-branded-beauty-strategy Inside Sephora’s Branded Beauty Strategy]. Business of Fashion. Retrieved January 17, 2021.</ref>
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Sephora features a variety of beauty products from more than 300 brands, including NARS Cosmetics, Make Up For Ever, Too Faced Cosmetics, Anastasia Beverly Hills, Coto Beauty, Urban Decay, Benefit Cosmetics, Amazing Cosmetics, First Aid Beauty, Lancôme Cosmetics, Sunday Riley Skincare, philosophy, Jo Malone London, Atelier Cologne, YSL Beauty by Yves Saint Laurent, Tatcha, Huda Beauty, Kat Von D, and Bobbi Brown Cosmetics. Sephora also features its own make-up, skincare, beauty tools and accessories. Packaging for the line features the company's elongated flame logo in standard black print. In 2010, the company debuted fragrance collections with Mary-Kate and Ashley Olsen, known as Elizabeth and James, and a makeup line with Marc Jacobs.<ref>[[wikipedia:Sephora#cite_note-Business_of_Fashion-4|Sephora]]. Wikipedia. Retrieved January 17, 2021.</ref>
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== The Racial Bias in Retail Study ==
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== References ==
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Revision as of 14:07, 17 January 2021

Sephora Logo

Sephora is a French multinational retailer of personal care and beauty products. Featuring nearly 3,000 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare. The company was founded in Limoges in 1970 and is currently based in Paris. Sephora is owned by luxury conglomerate LVMH as of 1997. Sephora now operates stores in more than 30 countries and is seen as one of the LVMH group’s biggest drivers of growth. Measured in terms of retail sales, it now commands a staggering 12 percent of the beauty market in the United States, 15 percent of the market in China and 27 percent of the market in its native France, according to Sanford C. Bernstein, a sell-side equity research firm.[1]

Sephora features a variety of beauty products from more than 300 brands, including NARS Cosmetics, Make Up For Ever, Too Faced Cosmetics, Anastasia Beverly Hills, Coto Beauty, Urban Decay, Benefit Cosmetics, Amazing Cosmetics, First Aid Beauty, Lancôme Cosmetics, Sunday Riley Skincare, philosophy, Jo Malone London, Atelier Cologne, YSL Beauty by Yves Saint Laurent, Tatcha, Huda Beauty, Kat Von D, and Bobbi Brown Cosmetics. Sephora also features its own make-up, skincare, beauty tools and accessories. Packaging for the line features the company's elongated flame logo in standard black print. In 2010, the company debuted fragrance collections with Mary-Kate and Ashley Olsen, known as Elizabeth and James, and a makeup line with Marc Jacobs.[2]

The Racial Bias in Retail Study


References

  1. Dherman, Lauren (2013). Inside Sephora’s Branded Beauty Strategy. Business of Fashion. Retrieved January 17, 2021.
  2. Sephora. Wikipedia. Retrieved January 17, 2021.