Difference between revisions of "Anastasia Beverly Hills"

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[[Category: Anti-Black Racism in Brand]]

Revision as of 10:10, 24 January 2021

Anastasia Beverly Hills Logo

Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by Romanian-born Anastasia Soare in 1997 in Beverly Hills, California. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. In 2018, the company was reported to be worth $3 billion and have over $200 million in operating income.[1]

Anastasia Beverly Hills was founded in 1997 by Anastasia Soare when she opened her flagship salon in Beverly Hills. The company's first product line was released in 2000. The brand has become known for its eyebrow products and for introducing a new brow-shaping service to customers, the "Golden Ratio Eyebrow Shaping Method." The Method aims to finding balance, symmetry, and beauty through the creation of arches that perfectly frame any face shape.[1]

Support to Black Lives Matter

According to an Instagram post shared by the brand on Tuesday, Anastasia Beverly Hills started its slew of donations over the weekend by dividing $100,000 between Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project.[2]

"We are taking the time internally to discuss new initiatives that will financially support Black-owned businesses and artists in the beauty industry," the brand's statement said. "When the details have been finalized, we will announce the process for submission or nomination, and we will update you monthly on recipients."

"We vow to remain constant and vocal supporters of equality," the note continued. "We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard. Thank you to our community for being a continued source of inspiration and accountability. #BlackLivesMatter"[2]

References

  1. 1.0 1.1 Anastasia Beverly Hills. Wikipedia. Retrieved January 24, 2021.
  2. 2.0 2.1 Krause, Amanda. 22 beauty brands that are taking action against racial injustice. June 4, 2020. insider.com. Retrieved January 24, 2021.