Difference between revisions of "The Honey Pot"
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The Honey Pot was founded in 2012 by Beatrice Dixon. | The Honey Pot was founded in 2012 by Beatrice Dixon. | ||
| − | == Equity and Visibility == | + | The Honey Pot commited to do social good globally. They’ve partnered with AfriPads - a social business that specializes in the local manufacture and global supply of cost-effective, reusable sanitary pads in Uganda. Their current model involves sponsoring about 10 girls per month, which will increase that they continue to raise capital. A lot of times these young women in developing countries cant afford or have access to feminine hygiene products. AfriPads teaches these women how to make their own reusable pads – sew them and educates them on how to take care of themselves. Costs abut $5 to sponsor a young girl, it’s empowerment for young girls and for older women it teaches them how to sell in the market place so they can make money to support their family.<ref>[https://melaninass.com/blog/2018/4/16/honey-pot The Honey Pot: A Plant-Based Female Hygiene Brand Born From The Whispers of Ancestors]. May 18.2018. ''melaninass.com''. Retrieved January 29, 2021.</ref> |
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| + | ==Equity and Visibility== | ||
The Honeypot challenges the status quo of standard feminine care, with little diverse product options to choose from. This feminine wellness brand is black owned and is sold in Whole Foods and Target, which is rewarding as an emerging CPG brand that is minority owned. | The Honeypot challenges the status quo of standard feminine care, with little diverse product options to choose from. This feminine wellness brand is black owned and is sold in Whole Foods and Target, which is rewarding as an emerging CPG brand that is minority owned. | ||
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Her feature in the ad drew racist backlash from some, which prompted the discussion of the equity and visibility gap that many black owned businesses encounter. The Honey Pot gained recognition and Dixon was praised for using her voice in Target’s ad.<ref>Uvieghara, Nicole. [https://blog.taboola.com/12-examples-of-brands-supporting-blacklivesmatter/ 12 Examples of Brands Supporting #BlackLivesMatter]. July 17, 2020. ''taboola.com''. Retrieved January 29, 2021.</ref> | Her feature in the ad drew racist backlash from some, which prompted the discussion of the equity and visibility gap that many black owned businesses encounter. The Honey Pot gained recognition and Dixon was praised for using her voice in Target’s ad.<ref>Uvieghara, Nicole. [https://blog.taboola.com/12-examples-of-brands-supporting-blacklivesmatter/ 12 Examples of Brands Supporting #BlackLivesMatter]. July 17, 2020. ''taboola.com''. Retrieved January 29, 2021.</ref> | ||
| − | == References == | + | ==References== |
| + | <references /> | ||
Revision as of 08:36, 29 January 2021
The Honey Pot was founded in 2012 by Beatrice Dixon.
The Honey Pot commited to do social good globally. They’ve partnered with AfriPads - a social business that specializes in the local manufacture and global supply of cost-effective, reusable sanitary pads in Uganda. Their current model involves sponsoring about 10 girls per month, which will increase that they continue to raise capital. A lot of times these young women in developing countries cant afford or have access to feminine hygiene products. AfriPads teaches these women how to make their own reusable pads – sew them and educates them on how to take care of themselves. Costs abut $5 to sponsor a young girl, it’s empowerment for young girls and for older women it teaches them how to sell in the market place so they can make money to support their family.[1]
Equity and Visibility
The Honeypot challenges the status quo of standard feminine care, with little diverse product options to choose from. This feminine wellness brand is black owned and is sold in Whole Foods and Target, which is rewarding as an emerging CPG brand that is minority owned.
In March she was featured in Target’s ad “Founders We Believe In,” and took that opportunity to vocalize the difficulties she had starting her brand, and how she wanted to pave the way for the next black girl who has a great idea not face the same obstacles she encountered.
Her feature in the ad drew racist backlash from some, which prompted the discussion of the equity and visibility gap that many black owned businesses encounter. The Honey Pot gained recognition and Dixon was praised for using her voice in Target’s ad.[2]
References
- ↑ The Honey Pot: A Plant-Based Female Hygiene Brand Born From The Whispers of Ancestors. May 18.2018. melaninass.com. Retrieved January 29, 2021.
- ↑ Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.