Difference between revisions of "Beautyblender"
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| − | < | + | The Beautyblender is a famous egg-shaped makeup-blending tool. It was founded by the Latina makeup artist turned businesswoman Rea Ann Silva. Silva created the tool to help women of color pop on camera while working on the set of "Girlfriends." The popularity of the Beautyblender cannot be overstated. It sold 9 million the past year and over 50 million since 2009.<ref>Ocbazghi, Emmanuel. [https://www.businessinsider.com/how-beautyblender-became-revolutionary-makeup-product-rea-ann-silva-2019-7?r=US&IR=T How the Beautyblender was created on the set of 'Girlfriends']. Sep 11, 2020. ''businessinsider.com''. Retrieved January 29, 2021.</ref> It's since become one of the most recognizable beauty tools on the planet, with at least 17 sold every minute. In recent years, the Beautyblender brand has also expanded to sell foundations, primers, cleansers, and more.<ref>Krause, Amanda. [https://www.insider.com/luminaries-rea-ann-silva-beautyblender-makeup-voting-election-2020-10 How Beautyblender CEO Rea Ann Silva went from a TV makeup artist gig to creating the iconic bubblegum pink sponge]. Oct 27, 2020. ''insider.com''. Retrieved January 29, 2021.</ref> |
| − | == Supports to Black Lives Matter == | + | Silva started selling Beautyblender, an edgeless sponge used to apply foundation, in 2002. Now, her company says it’s projected to do $215 million in retail sales in 2019. The Original Beautyblender has won 10 Allure Best of Beauty Awards, and a Youtube search of the name pulls in nearly a million hits. It’s a favorite among celebrities including Kim Kardashian and Meghan Markle.<ref>Delmore, Erin. [https://www.nbcnews.com/know-your-value/feature/how-broke-single-mom-rea-ann-silva-built-her-beautyblender-ncna1055021 How broke, single mom Rea Ann Silva built her Beautyblender empire]. Sept 17, 2019. ''nbcnews.com''. Retrieved January 29, 2021.</ref> |
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| + | == Bounce Liquid Whip Long-Wear Foundation Controversy == | ||
| + | Beautyblender announced the launch of its first ever makeup product, the Bounce Liquid Whip Long-Wear Foundation, on July 18, 2018. After photos were released of foundation swatches, Beautyblender faced backlash from fans who felt the foundation line catered almost entirely to people with lighter skin tones. Available in a range of 32 shades, the Bounce Liquid Whip Long-Wear Foundation is said to have a matte finish and last 24 hours. | ||
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| + | ==Supports to Black Lives Matter== | ||
According to the brand's Instagram post, which was shared on Monday, the Equal Justice Initiative works to "end mass incarceration and excessive punishment in the US, challenge racial and economic injustice, and protect basic human rights for the most vulnerable people in American society." | According to the brand's Instagram post, which was shared on Monday, the Equal Justice Initiative works to "end mass incarceration and excessive punishment in the US, challenge racial and economic injustice, and protect basic human rights for the most vulnerable people in American society." | ||
Beautyblender also took part in #BlackoutTuesday, and has shared resources for its customers to participate in educational workshops.<ref>Krause, Amanda. [https://www.insider.com/beauty-brands-taking-action-against-racial-injustice-2020-6 22 beauty brands that are taking action against racial injustice]. June 4, 2020. ''insider.com''. Retrieved January 28, 2021.</ref> | Beautyblender also took part in #BlackoutTuesday, and has shared resources for its customers to participate in educational workshops.<ref>Krause, Amanda. [https://www.insider.com/beauty-brands-taking-action-against-racial-injustice-2020-6 22 beauty brands that are taking action against racial injustice]. June 4, 2020. ''insider.com''. Retrieved January 28, 2021.</ref> | ||
| − | == References == | + | ==References== |
| + | <references /> | ||
Revision as of 16:32, 29 January 2021
The Beautyblender is a famous egg-shaped makeup-blending tool. It was founded by the Latina makeup artist turned businesswoman Rea Ann Silva. Silva created the tool to help women of color pop on camera while working on the set of "Girlfriends." The popularity of the Beautyblender cannot be overstated. It sold 9 million the past year and over 50 million since 2009.[1] It's since become one of the most recognizable beauty tools on the planet, with at least 17 sold every minute. In recent years, the Beautyblender brand has also expanded to sell foundations, primers, cleansers, and more.[2]
Silva started selling Beautyblender, an edgeless sponge used to apply foundation, in 2002. Now, her company says it’s projected to do $215 million in retail sales in 2019. The Original Beautyblender has won 10 Allure Best of Beauty Awards, and a Youtube search of the name pulls in nearly a million hits. It’s a favorite among celebrities including Kim Kardashian and Meghan Markle.[3]
Bounce Liquid Whip Long-Wear Foundation Controversy
Beautyblender announced the launch of its first ever makeup product, the Bounce Liquid Whip Long-Wear Foundation, on July 18, 2018. After photos were released of foundation swatches, Beautyblender faced backlash from fans who felt the foundation line catered almost entirely to people with lighter skin tones. Available in a range of 32 shades, the Bounce Liquid Whip Long-Wear Foundation is said to have a matte finish and last 24 hours.
Supports to Black Lives Matter
According to the brand's Instagram post, which was shared on Monday, the Equal Justice Initiative works to "end mass incarceration and excessive punishment in the US, challenge racial and economic injustice, and protect basic human rights for the most vulnerable people in American society."
Beautyblender also took part in #BlackoutTuesday, and has shared resources for its customers to participate in educational workshops.[4]
References
- ↑ Ocbazghi, Emmanuel. How the Beautyblender was created on the set of 'Girlfriends'. Sep 11, 2020. businessinsider.com. Retrieved January 29, 2021.
- ↑ Krause, Amanda. How Beautyblender CEO Rea Ann Silva went from a TV makeup artist gig to creating the iconic bubblegum pink sponge. Oct 27, 2020. insider.com. Retrieved January 29, 2021.
- ↑ Delmore, Erin. How broke, single mom Rea Ann Silva built her Beautyblender empire. Sept 17, 2019. nbcnews.com. Retrieved January 29, 2021.
- ↑ Krause, Amanda. 22 beauty brands that are taking action against racial injustice. June 4, 2020. insider.com. Retrieved January 28, 2021.