Difference between revisions of "Supreme"
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Revision as of 04:58, 1 February 2021
Supreme is an American skateboarding lifestyle brand established in New York City in April 1994, owned by VF Corporation.[1] The brand is targeted at the skateboarding and hip hop cultures, and youth culture in general. The brand produces clothes and accessories and also manufactures skateboards.
The red box logo with "Supreme" in white Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.[2] Supreme releases new products through their retail locations around the world as well as their website on Thursday mornings in Europe and America, and on Saturday mornings in Japan.[3]
Supports to Black Community
To support Black community, Supreme announced a $500,000 USD pledge to support social justice charities including Black Lives Matter, Equal Justice Initiative, Campaign Zero and Black Futures Lab. The money will aid in boosting a variety of programs including prison reform and education campaigns, as well as community-building and more.
The streetwear giant has been active in several global efforts, previously donating all profits from its box logo T-shirt to COVD-19 relief. “The Black community has inspired and supported Supreme since day one. This week we will donate $500,000 between Black Lives Matter, Equal Justice Initiative, Campaign Zero and Black Futures Lab. We stand in solidarity with the fight for justice and equality, and will continue to invest in the community,” reads Supreme’s statement.[4]
References
- ↑ Supreme Clothing, Looking Behind the Hype of a Supreme NYC Drop. The Dapifer. Retrieved February 1, 2021.
- ↑ 50 Things You Didn't Know About Supreme". Complex. Retrieved February 1, 2021.
- ↑ Supreme (brand). Wikipedia. Retrieved February 1, 2021.
- ↑ Northman, Tora. Supreme Donates $500,000 USD to Social Justice Charities. June 4, 2020. hypebae.com. Retrieved February 1, 2021.

