Difference between revisions of "The Coca-Cola Company"

From blackwiki
Jump to navigation Jump to search
Line 3: Line 3:
 
==Black Empowerment Commercials==
 
==Black Empowerment Commercials==
 
[[File:Open-cola.png|thumb|Open Like Never Before by The Coca-Cola Company<ref>http://www.netimperative.com/wp-content/uploads/2020/08/open-cola.png</ref>]]
 
[[File:Open-cola.png|thumb|Open Like Never Before by The Coca-Cola Company<ref>http://www.netimperative.com/wp-content/uploads/2020/08/open-cola.png</ref>]]
Due to a serial racism incident in 2020, Coca-Cola had halted their social media for 30 days showing a boycott of racist content. This was done after the chairman and CEO of the Coca-Cola Company stated "There is no place for racism in the world and there is no place for racism on social media"<ref>https://www.nst.com.my/world/world/2020/06/603920/coca-cola-joins-anti-racism-boycott-social-media-advertising</ref>. After the social media advertising hiatus, Coca-Cola came back with a campaign that portrays how should we live and embrace the differences among everyone. It can be seen as the commercial narrates "Wait stop, who says we have to back to normal? This is our opportunity to start over - more humble, mindful, braver, and better than we've ever been. The glass isn't half-empty, it's half full and we all can make a difference when we are #OpenLikeNeverBefore". The commercial named "Open Like Never Before" features George Mpanga, the African American great poet,'s poem. George The Poet stated that “The underlying message of this campaign is close to my heart. During my career I’ve always had to be open to the idea of change – switching from rap to poetry, from music to podcasts – being open gives you an advantage in all aspects of life. Covid-19 gave me a moment to reflect at a time when the world came to standstill, made me more patient, and adapt to different ways of working. Going forward I’m going to do what I can to seize the moment and be open to change like never before”<ref>http://www.netimperative.com/2020/08/06/coca-cola-comes-out-of-advertising-lockdown-with-manifesto-for-change-commercial/</ref>. The commercial shows that "better normal" means being open to listening to others, respecting others, and removing injustice<ref>https://www.marketingweek.com/coca-cola-new-campaign-post-lockdown/</ref>.
+
Due to a serial racism incident in 2020, Coca-Cola had halted their social media for 30 days showing a boycott of racist content. This was done after the chairman and CEO of the Coca-Cola Company stated "There is no place for racism in the world and there is no place for racism on social media"<ref>https://www.nst.com.my/world/world/2020/06/603920/coca-cola-joins-anti-racism-boycott-social-media-advertising</ref>. After the social media advertising hiatus, Coca-Cola came back with a campaign that portrays how should we live and embrace the differences among everyone. It can be seen as the commercial narrates "Wait stop, who says we have to back to normal? This is our opportunity to start over - more humble, mindful, braver, and better than we've ever been. The glass isn't half-empty, it's half full and we all can make a difference when we are #OpenLikeNeverBefore". The commercial named "Open Like Never Before" features George Mpanga, the African American great poet,'s poem. George The Poet stated that “The underlying message of this campaign is close to my heart. During my career I’ve always had to be open to the idea of change – switching from rap to poetry, from music to podcasts – being open gives you an advantage in all aspects of life. Covid-19 gave me a moment to reflect at a time when the world came to standstill, made me more patient, and adapt to different ways of working. Going forward I’m going to do what I can to seize the moment and be open to change like never before<ref>http://www.netimperative.com/2020/08/06/coca-cola-comes-out-of-advertising-lockdown-with-manifesto-for-change-commercial/</ref>. The commercial shows that "better normal" means being open to listening to others, respecting others, and removing injustice<ref>https://www.marketingweek.com/coca-cola-new-campaign-post-lockdown/</ref>.
 +
 
 
==References==
 
==References==
 
{{reflist}}
 
{{reflist}}
  
 
[[Category: Anti-Black Racism in Commercials]]
 
[[Category: Anti-Black Racism in Commercials]]

Revision as of 12:01, 21 February 2021

The Coca-Cola Company or Coca-Cola is a beverage company that is based in Atlanta, USA. It was started on May 8, 1886, as Dr. John Pemberton served the first Coca-Cola at Jacobs' Pharmacy. Right now, the Coca-Cola Company has around 200 brands including Coca-Cola, Minute Maid, Powerade, and Costa coffee[1].

Black Empowerment Commercials

Open Like Never Before by The Coca-Cola Company[2]

Due to a serial racism incident in 2020, Coca-Cola had halted their social media for 30 days showing a boycott of racist content. This was done after the chairman and CEO of the Coca-Cola Company stated "There is no place for racism in the world and there is no place for racism on social media"[3]. After the social media advertising hiatus, Coca-Cola came back with a campaign that portrays how should we live and embrace the differences among everyone. It can be seen as the commercial narrates "Wait stop, who says we have to back to normal? This is our opportunity to start over - more humble, mindful, braver, and better than we've ever been. The glass isn't half-empty, it's half full and we all can make a difference when we are #OpenLikeNeverBefore". The commercial named "Open Like Never Before" features George Mpanga, the African American great poet,'s poem. George The Poet stated that “The underlying message of this campaign is close to my heart. During my career I’ve always had to be open to the idea of change – switching from rap to poetry, from music to podcasts – being open gives you an advantage in all aspects of life. Covid-19 gave me a moment to reflect at a time when the world came to standstill, made me more patient, and adapt to different ways of working. Going forward I’m going to do what I can to seize the moment and be open to change like never before[4]”. The commercial shows that "better normal" means being open to listening to others, respecting others, and removing injustice[5].

References