Difference between revisions of "Taco Bell"

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Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California in 1962, by founder Glen Bell. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, that include: tacos, burritos, quesadillas, nachos, novelty and specialty items, along with a variety of "value menu" items. As of 2018, Taco Bell serves over two billion customers each year, at 7,072 restaurants, more than 93 percent of which are owned and operated by independent franchisees and licensees.<ref>[[wikipedia:Taco_Bell|Taco Bell]]. Retrieved on December 26, 2020.</ref> Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard-shelled tacos. Bell attempted to reverse-engineer the recipe, and eventually the owners allowed him to see how the tacos were made. He took what he had learned and opened a new stand in 1951. The name underwent several changes, from Taco-Tia through El Taco, before settling on Taco Bell.<ref>Moskin, Julia (2012). [https://www.nytimes.com/2012/05/02/dining/north-of-the-border-its-everyones-mexican-food.html How the Taco Gained in Translation]. Retrieved on December 26, 2020.</ref>
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Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California in 1962, by Glen Bell. Taco Bell is an auxiliary of Yum! Brands, Inc. The restaurants serve an assortment of Mexican-inspired food sources, that include: tacos, burritos, quesadillas, nachos,  novelty and specialty items, alongside with a variety of "value menu" items.<ref>[[wikipedia:Taco_Bell|Taco Bell]]. Retrieved on December 26, 2020.</ref> Taco Bell was established by Glen Bell, an entrepreneur who opened a hot dog stand called Bell's Drive in San Bernardino, California in 1948. The name went through a few changes, from Taco-Tia through El Taco, prior to choosing Taco Bell.<ref>Moskin, Julia (2012). [https://www.nytimes.com/2012/05/02/dining/north-of-the-border-its-everyones-mexican-food.html How the Taco Gained in Translation]. Retrieved on December 26, 2020.</ref>
  
 
==Naked Chicken Chalupa ad==
 
==Naked Chicken Chalupa ad==
 
[[File:Taco Bell Ad Naked Chicken Chalupa.png|thumb|309x309px|[https://www.youtube.com/watch?v=Krs0HVqNrNc Old version of Taco Bell Ad Naked Chicken Chalupa].]]
 
[[File:Taco Bell Ad Naked Chicken Chalupa.png|thumb|309x309px|[https://www.youtube.com/watch?v=Krs0HVqNrNc Old version of Taco Bell Ad Naked Chicken Chalupa].]]
The advertisement, in the style of a vintage public announcement, features a man unwrapping his meal and throwing the packaging away. In the first version of the ad, the paper misses a trash can and hits a baby stroller, which is being pushed by a black woman.<ref>Rath, Julien (2017). [https://www.businessinsider.com/taco-bell-edited-racist-ad-naked-chicken-chalupa-and-is-removing-from-menu-2017-3?r=US&IR=T Taco Bell edited an ad for its 'Naked Chicken Chalupa' that some viewers claimed was 'racist']. Retrieved on December 26, 2020.</ref>
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The ad, in the style of a vintage public declaration, features a man opening up his dinner and discarding the packaging away. In the first version of the advertisement, the paper misses a garbage bin and hits an infant carriage, which is being pushed by a black woman.<ref>Rath, Julien (2017). [https://www.businessinsider.com/taco-bell-edited-racist-ad-naked-chicken-chalupa-and-is-removing-from-menu-2017-3?r=US&IR=T Taco Bell edited an ad for its 'Naked Chicken Chalupa' that some viewers claimed was 'racist']. Retrieved on December 26, 2020.</ref>
  
 
==Controversy==
 
==Controversy==
This ad caused the controversy because according to AgencySpy, a broadcaster accidentally aired the first version of the ad, which is how the video landing on social media. Some viewers found the ad was "racist" and vowed to never eat at Taco Bell again.<ref>Rath, Julien (2017). [https://finance.yahoo.com/news/taco-bell-edited-racist-ad-124400048.html Taco Bell edited an ad for its 'Naked Chicken Chalupa' that some viewers claimed was 'racist']. Retrieved on December 26, 2020.</ref>
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This ad caused the controversy because as indicated by AgencySpy, a telecaster coincidentally broadcasted the first version of the advertisement, which is why the video lands on social media. Some watchers found the advertisement "bigot" and promised to never eat at Taco Bell again.<ref>Rath, Julien (2017). [https://finance.yahoo.com/news/taco-bell-edited-racist-ad-124400048.html Taco Bell edited an ad for its 'Naked Chicken Chalupa' that some viewers claimed was 'racist']. Retrieved on December 26, 2020.</ref>
  
 
==Clarification==
 
==Clarification==
After the controversy, Taco bell produced an edited version of the scene where the man throws the paper directly into the trash. They also released a statement apologizing for the commercial, saying, “We had no intention of upsetting anyone with this ad and apologize to anyone who was offended. We immediately re-edited the commercial and removed the original version from the air.”<ref>[https://www.theblaze.com/news/2017/03/01/taco-bell-apologizes-for-commercial-some-viewers-called-racist '''Taco Bell apologizes for commercial some viewers called racist''']. Retrieved on December 26, 2020.</ref>
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After the controversy, Taco bell delivered an altered version of the scene where the man tosses the paper straightforwardly into the trash can. They also released an explanation saying 'sorry' for the commercial, saying,  ''“We had no intention of upsetting anyone with this ad and apologize to anyone who was offended. We immediately re-edited the commercial and removed the original version from the air.”''<ref>[https://www.theblaze.com/news/2017/03/01/taco-bell-apologizes-for-commercial-some-viewers-called-racist '''Taco Bell apologizes for commercial some viewers called racist''']. Retrieved on December 26, 2020.</ref>
  
 
==References==
 
==References==

Revision as of 15:40, 8 March 2021

Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California in 1962, by Glen Bell. Taco Bell is an auxiliary of Yum! Brands, Inc. The restaurants serve an assortment of Mexican-inspired food sources, that include: tacos, burritos, quesadillas, nachos,  novelty and specialty items, alongside with a variety of "value menu" items.[1] Taco Bell was established by Glen Bell, an entrepreneur who opened a hot dog stand called Bell's Drive in San Bernardino, California in 1948. The name went through a few changes, from Taco-Tia through El Taco, prior to choosing Taco Bell.[2]

Naked Chicken Chalupa ad

The ad, in the style of a vintage public declaration, features a man opening up his dinner and discarding the packaging away. In the first version of the advertisement, the paper misses a garbage bin and hits an infant carriage, which is being pushed by a black woman.[3]

Controversy

This ad caused the controversy because as indicated by AgencySpy, a telecaster coincidentally broadcasted the first version of the advertisement, which is why the video lands on social media. Some watchers found the advertisement "bigot" and promised to never eat at Taco Bell again.[4]

Clarification

After the controversy, Taco bell delivered an altered version of the scene where the man tosses the paper straightforwardly into the trash can. They also released an explanation saying 'sorry' for the commercial, saying,  “We had no intention of upsetting anyone with this ad and apologize to anyone who was offended. We immediately re-edited the commercial and removed the original version from the air.”[5]

References

  1. Taco Bell. Retrieved on December 26, 2020.
  2. Moskin, Julia (2012). How the Taco Gained in Translation. Retrieved on December 26, 2020.
  3. Rath, Julien (2017). Taco Bell edited an ad for its 'Naked Chicken Chalupa' that some viewers claimed was 'racist'. Retrieved on December 26, 2020.
  4. Rath, Julien (2017). Taco Bell edited an ad for its 'Naked Chicken Chalupa' that some viewers claimed was 'racist'. Retrieved on December 26, 2020.
  5. Taco Bell apologizes for commercial some viewers called racist. Retrieved on December 26, 2020.