Whoop

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WHOOP is a performance optimization system that tracks athlete recovery, training, and sleeping hours to help boost performance. Aurelian Nicolae, John Capodilupo, and Will Ahmed established WHOOP in 2012 and in Boston, Massachusetts.

The company provides athletes, coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. It creates a product that makes individuals and teams perform at a higher level through a deeper understanding of their bodies and daily lives. The WHOOP Strap 3.0 collects physiological data 24/7 to provide an accurate and granular understanding of the body.[1]

Two of Whoop first 100 users were LeBron James and Michael Phelps. Whoop became partners with the NFL Players Association, so they were distributed to every player in the NFL. Whoop became the first [wearable] approved in Major League Baseball. We got to work with incredible people like the Navy SEALs.[2]

Support to Black Community

Whoop announced a $20,000 donation to the Equal Justice Initiative in an announcement by CEO Will Ahmed on Instagram that outlined other ways the fitness tracker company will work to improve diversity and promote racial justice.[3]

References

  1. Whoop. crunchbase.com. Retrieved Feb 1, 2021.
  2. Podcast No. 74: The Story of WHOOP. May 19 ,2020. whoop.com. Retrieved Feb 1, 2021.
  3. Livingston, Mercey. These are the major brands donating to the Black Lives Matter movement. June 16, 2020. cnet.com. Retrieved February 1, 2021.