Zimmermann

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Zimmermann is a luxury Australian brand of fashion founded in 1991 by sisters Nicky and Simone Zimmermann. Its first store was opened in 1992.[1] Zimmermann presents their ready-to-wear collections each year in both Australia and the USA at New York Fashion Week. In the following years, the Zimmermann label extended to Swim Separates, Kids, and Accessories. [2]

In 2008 Zimmermann launched its online boutique at zimmermannwear.com and in 2014 the brand received the Australian Fashion Laureate Award, AFI Best Swimwear Designer, Prix de Marie Claire Best Swimwear Brand, and Prix de Marie Claire Best Swimwear Designer.[3]

Controversy

In June 2020, right after Zimmermann posted their support towards Black Lives Matter protests, several former interns and employees came forward to call out the company for performative allyship. It continued with Diet Prada, fashion’s gatekeeper and scandal watchdog, called out the brand for its racially insensitive grooming and presentation standards for retail workers.[4]

References