Cadbury

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Dairy Milk Bliss Ad

The ad, which depicts a chocolate bar called Dairy Milk Bliss reclining on a bed of diamonds, has the tagline “Move over Naomi, there’s a new diva in town”.[1]

Controversy

Equality group Operation Black Vote called on Cadbury to apologise because of the ad. They mentioned that, “Racism in the playground starts with white children calling black children ’chocolate bar’. At best this is insensitive and, at worst, Cadbury’s utter disregard for a community’s feelings. Their white euro-centric joke is not funny to black people.”[2]

Clarification

Cadbury says in a statement on its website that it takes its responsibility to consumers very seriously and would never deliberately produce marketing material that could cause offence to any section of the society. They also mentioned that this campaign is never indented to offend Naomi, he family or anybody else and sincerely sorry that it has done so. The advertisement is no longer in circulation and will not be used for future Cadbury promotions. Cadbury says it has been in discussion with Campbell’s solicitors who have accepted its apology on behalf of her “as a conclusion to the issue”.[3]

References


  1. Mcalpine, Fraser. Naomi Campbell Attacks Cadbury’s Over ‘Racist’ Advert. Retrieved on December 26, 2020.
  2. O'Reilly, Lara (2011). Cadbury apologises for “racist” Naomi Campbell ad. Retrieved on December 26, 2020.
  3. O'Reilly, Lara (2011). Cadbury apologises for “racist” Naomi Campbell ad. Retrieved on December 26, 2020.