Man Repeller

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Man Repeller is an independent fashion and lifestyle website founded as a hobby by Leandra Medine Cohen in 2010.[1] A few days after it launched, the blog was featured on the fashion website Refinery29. It became popular enough that Medine began collaborating with major magazines like Lucky and Harper's Bazaar. The blog became so commercially successful through a combination of traditional advertising, sponsored blog posts, appearance fees, and designer collaborations that Medine decided to work on the blog full-time.[2]

In 2016 Medine launched MR by Man Repeller, a line of loafers, flats, metallic booties, and heels exclusive to Net-a-Porter which embodied her not too serious and irreverent style. MR by Man Repeller was followed by Medine's eponymous shoe brand Leandra Medine, which is sold at Barneys NY, Harvey Nichols, and The Webster.[3]

In September 2020, the site was rebranded to Repeller, but unfortunately on Oct. 22, Cohen confirmed that Repeller will be shutting down due to financial constraints.[4]

Controversy

Reference