Paula's Choice
Support to Black Lives Matter
Paula’s Choice expressed its support to Black Lives Matter on Instagram, writing, “Black Lives Matter—Period. We are deeply saddened by recent events and all instances of senseless violence against the Black community.” The skincare brand share that it will donate $10,000 to Color of Change and added, “This is just a start; we are dedicated to doing the ongoing work required to actively impact change in our community.”[1]
During Black Out Tuesday, Paula's choice also share on their Instagram account that they support inclusivity and stand in solidarity against oppression and racism in our country and across the world. They are also takingposting branded content. Instead, they will take this time to share resources and amplify Black voices.
References
- ↑ Shacknai, Gabby. These Beauty Brands Are Speaking Up And Taking Action To Support Black Lives. May 31, 2020. forbes.com. Retrieved January 22, 2021.