Josie Maran

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Support to Black Lives Matter

Josie Maran shared its support to Black Lives Matter with a message from its founder. “We are frustrated. We are broken. We stand in solidarity. We are committed to making change,” the Instagram post read. “We are not only a beauty brand but a community dedicated to helping uplift and support our Black colleagues, friends, loved ones, and neighbors. In solidarity, let’s take action.” The brand pledged to donate $50,000 to the Loveland Foundation and made a company-wide commitment to take the 15 Percent Pledge, by which a minimum of 15% of future talent featured will be members of the Black community.[1]

References


  1. Shacknai, Gabby. These Beauty Brands Are Speaking Up And Taking Action To Support Black Lives. May 31, 2020. forbes.com. Retrieved January 22, 2021.