First Aid Beauty

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Support to Black Lives Matter

In response to the death of George Floyd, First Aid Beauty said it will donate an undisclosed amount to the NAACP Legal Defense Fund and noted its founder, Lilli Gordon, would match the donation. “We stand with the #blacklivesmatter movement and will continue to do our part as a brand and as individuals to support our black community,” as their post on Instagram mention.

“We stand together with our colleagues, customers, families, and friends in the Black and POC community against racial injustice and racism in any form.”[1]

References

  1. Shacknai, Gabby. These Beauty Brands Are Speaking Up And Taking Action To Support Black Lives. May 31, 2020. forbes.com. Retrieved January 22, 2021.