Juvia's Place
Banned from Black Beauty influencers
That caused a firestorm of backlash, because Jeffree has a sordid history of racism. He allegedly called makeup guru Jackie Aina a “gorilla” and he’s been accused on multiple occasions of using the n-word. So with that in mind, people are wondering why JP would gleefully repost him, even If he’s apologized and denied the (obvious) racism.[1]
Support to Black Lives Matter
Juvia's place said via Instagram after the death of George Floydthat it's donated $110,000 to "fight and eradicate the injustice and inequality of black people in America." The donation was split between Black Lives Matter, the NAACP, the American Civil Liberties Union, and Know Your Rights.
The brand's website also states that by using the code "SPEAKUP" when making a purchase, the shopper will receive a 25% discount, and Juvia's Place will donate 25% of its profits.[2]
References
- ↑ Black Beauty Brand Juvia’s Place Gets Dragged For Reposting Racist Jeffree Star, Ignoring Ebony Influencers. June 17, 2019. bossip.com. Retrieved January 25, 2021.
- ↑ Krause, Amanda. 22 beauty brands that are taking action against racial injustice. June 4, 2020. insider.com. Retrieved January 24, 2021.