Deciem

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Support to Black Lives Matter

Deciem, the make of The Ordinary, has asked consumers to join in the conversation on racial inequality. As well as donating US$100,000 to Black Lives Matter and The NAACP Legal Defence & Educational Fund, social media users have been asked to send in a one minute video, or written message, on the subject to voices@deciem.com.

"Our team have been actively sharing their voices in the fight against racism and inequality," the brand wrote. "From tomorrow [1 June], our Instagram Stories will become a dedicated space to continue this conversation."[1]

References


  1. Blackout Tuesday: How the beauty industry is supporting the Black Lives Matter cause. June 2, 2020. cosmeticsbusiness.com. Retrieved January 26, 2021.