Devacurl

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Racist workplace controversy

A black manager at a DevaCurl brand hair salon says the SoHo location is a hotbed of racism and she was fired after years of speaking out against it, according to her new $1.5 million lawsuit. Charisse Samuel says she started with the company in 2015 and while working at the DevaCurl salon on Broome Street called, Devachan, she saw rampant racism by white employees toward black staff and clients. However, many of the white employees of the company had an extremely hostile and racist reaction to the black client base and black employees, and they in turn created a racially hostile work environment according to her Manhattan Supreme Court lawsuit.

The Devachan Hair and Spa and Devacurl product line  — which cater specifically to curly-haired women — was trying to expand from their mainly Jewish clientele base to include black women as well by trying to hire more black staff, the suit says.

Support to Black Lives Matter

Devacurl informed consumers on Sunday that it has given $50,000 to Black Lives Matter as well as sharing resources for customers who want to donate to the cause of antiracism.[1]

"We can no longer stand silent. Our voice is just one but we must speak up," the brand wrote on Instagram.

"We are absolutely horrified and angered by the continuing injustices against the Black community. We all have a role to play and must act in any way we can. Change needs to happen, now."[2]

Devacurl also reported 19% of their team members to be black including 8% in their leadership team. They have been open about their plan of action to increase their black leadership roles to 25% by 2021.[3]

References

  1. Rambharose, Amber. These Are the Fashion and Beauty Brands Donating to Black Lives Matter. June 2, 2020. glamour.com. Retrieved January 26, 2021.
  2. Blackout Tuesday: How the beauty industry is supporting the Black Lives Matter cause. June 2, 2020. cosmeticsbusiness.com. Retrieved January 26, 2021.
  3. Cox, Gracie. How The Beauty Industry is Supporting the BLM Movement. January 4, 2021. makeupandmane.com. Retrieved January 26, 2021.