Old Navy
Old Navy is an American clothing and accessories retailing company owned by American multinational corporation Gap Inc. It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its flagship stores, located in New York City, Seattle, Chicago, San Francisco, Manila, and Mexico City.[1]
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Fight against systemic racism
As mentioned on their website, Old Navy mentioned that they believe in the democracy of style, and a world of equality & opportunity, for everyone. Because Black lives matter, and this is what they stand for. They also see any opportunities that could help them fight against systemic racism.[2]
For Employees
Old Navy are committed to doubling the representation of Black and Latinx employees at all levels in our US HQ offices by 2025. And knowing that Black store leaders are underrepresented, they will increase Black representation in those roles by 50% by 2025. They committed to changing their culture so that it lives up to Old Navy values of inclusion, equality, & belonging. They will continue to provide resources, such as unconscious bias training, companywide.[2]
For Brand
Old Navy will ensure that at least 50% of the talent they work with to represent the brand in marketing, including models and influencers, are people of color by 2021, from over 40% in 2020.[2]
For Communities
Old Navy have committed over $2 million annually to nonprofit partners, including their longtime partner Boys & Girls Clubs, to provide jobs and career mentoring to underserved youth from diverse backgrounds through our This Way Ahead Program. Their goal is to fill 20,000 jobs from the initiative by 2025.
They joined the Open to All Leadership Circle in 2018. This pledge is a public stand against discrimination of all kinds, and reaffirms that their workplaces and stores are welcoming spaces for everyone, and it is on every door of every single Old Navy store as well as headquarters.[2]
"We are We" campaign
Old Navy is celebrating its commitment to equality and inclusivity in a 30 second commercial called “We are We. The campaign features five activists Marley Dias a 15 year old author of #100BlackGirlBooks and Ja’Mal Green a civil rights activist in Chicago.
The ad debuted on all of their social media channels, and on TV. In it, Dias narrates a poem calling out the current state of the country, and ending the poem with optimism. She’s optimistic that the work of unification and equality that’s dependent on everybody to forge better outcomes and possibilities for all will be done.[3]
"We are We" is narrated by Marley Dias, a 15-year-old feminist, author, racial equality activist, and founder of #100BlackGirlBooks. It also includes Ja’Mal Green, a father and civil rights advocate from Chicago; Sara Mora, a national immigrant rights activist, the co-founder of Women’s March Youth Empower and founder of Who is Our 2020, a social platform that promotes youth political engagement; from Hilside, NJ; Dawn Bozeman, a community activist for racial equality, specializing in education, and first Black school board member and president in Dunlap, IL; Sharene Wood, born and raised in Harlem and involved in the local community as a Black Women for Black Girls board member and a Boys & Girls Club of Harlem advisory board member.[4]
An Old Navy spokesperson said “We are We” is part of the brand’s ongoing “pledge for equality” and that “we know we have room to grow. We want everyone in our stores to feel welcome and respected.” [5]
References
- ↑ Old Navy. Wikipedia. Retrieved January 31, 2021.
- ↑ 2.0 2.1 2.2 2.3 We are change. Old Navy. Retrieved January 31, 2021.
- ↑ Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.
- ↑ Stein, Lindsay. Old Navy's spot features five activists in push around commitment to equality. July 15, 2020. campaignlive.com. Retrieved January 31, 2021.
- ↑ Harden, Brandon T. Philly-born activist Marley Dias is amplifying the voices of teenagers in an Old Navy ad campaign. July 30, 2020. inquirer.com. Retrieved January 31, 2021.
