Clif Bar
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CLIF bar donated $100,000 to Color Of Change and their partner, the African People’s Education and Defense Fund. They also produced a message of support and solidarity with the Black community to publicize the donation.
CLIF is showing the importance of aiding community organizations and community leaders who are putting in the good work. Brands should recognize that you may not have the answers but investing in organizations that do will help fight against inequalities and address the problems of systemic racism that continues to persist and harms communities when it comes to education, housing, healthcare, and other pressing issues they face.[1]
References
- ↑ Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.