Space NK

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Supports to Black Lives Matter

Space NK post on Instagram

Space NK has spoken out repeatedly on their social channels regarding George Floyd and the ongoing inequality and racism the Black community still endures. Committing to pursuing change and combatting racial injustice, Space NK have donated money to Black Lives Matter.[1]

Space NK made an Instagram statement: ‘While there is always more we can do, we have made a conscious decision to not let our imperfections stand as an excuse for doing nothing. We stand with black lives matter and are as committed as ever to listening to our community to make changes.

‘We will only display testers for brands who have designed their stands to include every shade. For those that only have space for an ‘edit’, every customer regardless of skin tone will need to request to see a sample. We will provide tests and stock for all complexion shades of the brands in every store. We will only publish a monthly summary of shade and tester availability by store. We are listening, learning and taking action’.

“By actively saying that Space NK will no longer feature brands in their stores that do not cater to inclusivity of all skin tones, the retailer is an advocate for real and positive change,” says Julien Sheridan, co-founder at Sheridan&Co, “Brands who wish to stock their products there will need to ensure their retail offerings cater to all skin types.”[2]

References

  1. Driver, George. 14 Beauty Brands Showing Up To Support The Black Lives Matter Movement. June 2, 2020. elle.com. Retrieved January 31, 2021.
  2. Sheridan, Freddie. Brand Responses To Black Lives Matter – Marketing Communication News. July 6, 2020. marcommnews.com. Retrieved January 31, 2021.