Gucci

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Gucci.jpg

Gucci (/ˈɡuːtʃi/, GOO-chee; Italian pronunciation: [ˈɡuttʃi]) is a luxury fashion house that manufactures in Florence, Italy, [1] and famous for it product-lines including handbags, ready-to-wear, shoes, and accessories (including jewelry and watches). Gucci also produces makeup and fragrances as well as developing a home decoration division (Gucci Décor).

Gucci was established in 1921 by Guccio Giovanbattista Giacinto Dario Maria Gucci in Florence, Tuscany, where he sold imported leather bag and later on prodiced his own handbags. [2] Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. After this crisis, the brand was revived with a provocative 'Porno Chic' props. In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute. During the 2010s, Gucci became an iconic 'Geek-Chic' brand.

Gucci's holding company Guccio Gucci S.p.A. is based in Florence, Italy, and is a subsidiary of the French luxury group Kering. By 2019, under the direction of Marco Bizarri as CEO and Alessandro Michele as Creative Dorector, Gucci operated 540 stores for 14,628 employees. The company generated €9.628 billion in revenue (€8.2 billion in 2018), and €3,947 billion in profits (€3.2 billion in 2018). [3]

Controversy

Gucci balaclava.jpg

In February 2019, Gucci removed a black balaclava knit sweater with a rollup collar and a cut-out red-lipped mouth from its shelves, which was part of the autumn/winter 2018 collection and was sold for $890, after it had been compared to a blackface costume.[4] The knit sweater received a huge backlash after several Twitter and Instagram user pointed out the fact that it was occur in Black History Month.[5] Alessandro Michele responded that his inspiration came from the flamboyant Leigh Bowery but apologized for the way it had been interpreted. To address this issue, Gucci launched the 'Gucci North America Changemakers Scholarship' program dedicated to foster diversity within the fashion industry with a $5-million annual fund to support non-profits and community-based programs involved with "the African-American community and communities of color at-large".[6]

References