Vogue

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Vogue is an American monthly fashion and lifestyle magazine covering many topics, including fashion, beauty, culture, living, and runway, based in New York City. Founded as weekly newspaper by Arthur Baldwin Turnure, an American businessman, Vogue released its its first issue on December 17, 1892.[1] The first issue was published with a cover price of 10 cents (equivalent to $2.85 in 2019), and its aim to celebrate “the ceremonial side of life”; one that “attracts the sage as well as debutante, men of affairs, as well as the belle”.[2]

The British Vogue, launched in 1916, was the first international edition, while the Italian version Vogue Italia has been called the top fashion magazine in the world. Vogue’s August 1974 cover was the first to picture an African American woman, with Beverly Johnson as the model.[3] As of today, there are 26 international editions of Vogue.

In July 1988, Anna Wintour became editor of Vogue and immediately transformed Vogue covers by emphasizing the woman’s body, rather than just her face, as well as by frequently featuring Hollywood actresses as opposed to traditional fashion models, thereby sparking an international trend. Wintour also began Teen Vogue (2003) and Men’s Vogue (2005–2008) in the United States.[4]

Controversies

Vogue kong.jpg

In April 2008, American Vogue featured a cover photo by photographer Annie Leibovitz of Gisele Bündchen and the basketball player LeBron James. This was the third time that Vogue featured a male on the cover of the American issue, and with James as the first in which the man was black and an athlete. Some observers criticized the cover as a prejudicial depiction of James because his pose with Bündchen was reminiscent of a poster for the film King Kong.[5] Further criticism arose when the website Watching the Watchers analyzed the photo alongside the World War I recruitment poster titled Destroy This Mad Brute.[6]

In October 2020, several Black journalists who have worked with Anna Wintour say she has cultivated a racist culture at Vogue, brushed off cultural appropriation, and used offensive language in work emails. A new investigation from the New York Times delves into the recent push for diversity at Vogue, and explores whether these efforts are "too late." The Times investigation describes how Wintour, the longtime editor-in-chief of Vogue and artistic director at Condé Nast, is accused of encouraging a “thin, rich and white” standard of beauty — in the pages of the magazine and beyond, given her enormous influence in the fashion industry.[7]

Reference