Armani

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Giorgio Armani S.p.A. (pronounced [ˈdʒordʒo arˈmaːni]), commonly known as Armani, is an Italian luxury fashion house founded by Giorgio Armani, a fashion designer, and Sergio Galeotti, an architectural draftman which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors.[1] The company describes themselves as “providing quality, sophistication and style-timeless values with global appeal”. The brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), Armani Jeans, Armani Junior, and Armani Exchange.[2] The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry.

In 2016, estimated sales of the company were around $2.65 billion. In 2017, Giorgio Armani announced that his company will close two of its fashion labels, Armani Collezioni and Armani Jeans, as part of the restructuring process for his company. While Armani Collezioni will merge back into the "Giorgio Armani" line, Armani Jeans will be mixed with the Emporio Armani line due to their similarities in styles and the use of the same brand logo.[3]

Controversy

In April 2014, an an Instagram photo that the Armani team published from the previous evening's Governors Awards caused quite a stir online. The brand mislabeled Alfre Woodard, the black actress in the photo, as black actor Idris Elba in the caption. The original post was promptly removed and updated not long after that, with an apology from Armani that said the post was "typed a too fast and didn't remember to proofread" mistake.[4]

References