Australia apos;s Hijabi Instagram Influencers Who Make A VERY Good Living
A group of young hijab-wearing women who began posting pictures on Instagram to connect with friends and family have become unexpected influencers catering to Australia's 'modest fashion' market.
Narwal Sari had been working multiple jobs when she began posting self-styled fashion snaps to the social media platform in 2014 after noticing a gap in the industry.
'I didn't feel that there was somebody that I could relate to in the sense of fashion or having a Muslim sister that I cou[ Narwal Sari (pictured) had been working multiple jobs when she began posting self-styled fashion snaps to the social media platform in 2014 after noticing a gap in the industry
Sana Sayed (pictured) is another young women who has caught the eye of Australia's modest fashions labels after garnering a following of more than 130,000 people
Ms Sari, from Liverpool in western Sydney, said her account began getting a life of its own about 12 months ago and has continued growing.
Her followers have now ballooned to more than 180,000.
She explained she has now ditched her other jobs and posting fashion shoots has become her full-time occupation.
Her new job hardly involves sitting back as the money rolls in, however, with Ms Sari adding she has not had a single day off since with her time filled with with planning, shooting and posting her photos.
'I booked a few jobs like Nike and Supre, but it wasn't until I got management that they really pitched for me and I really got my foot in the door of a market that I could never get in by myself,' she said.
She added she spends up to two hours setting up photoshoots herself.
Also from Sydney, Sana Sayed, is another young woman who has caught the eye of Australia's modest fashion labels after garnering a following of more than 130,000.
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Her story echoes Ms Sari's, with the 20-year old signing up to Instagram in 2017 to post pictures for friends and family, but she too found a wider audience.
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