Man Repeller

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Man Repeller is an independent fashion and lifestyle website founded as a hobby by Leandra Medine Cohen in 2010.[1] A few days after it launched, the blog was featured on the fashion website Refinery29. It became popular enough that Medine began collaborating with major magazines like Lucky and Harper's Bazaar. The blog became so commercially successful through a combination of traditional advertising, sponsored blog posts, appearance fees, and designer collaborations that Medine decided to work on the blog full-time.[2]