Who What Wear
Who What Wear is a Los Angeles, California-based fashion brand launched in 2006 by former Elle Magazine West Coast editor Katherine Power and Elle contributor Hillary Kerr that produces trend reports, celebrity style guides, wardrobe how-tos, and fashion news. The business began as a simple daily fashion eNewsletter and blog, with posts about the latest fashion news.[1]
In 2012, the two founders launched Clique Media Group (now Clique Brands), a media and marketing company, and Who What Wear became the group's first media brand.[2] In February 2016, Who What Wear partnered with department store retailer Target Corporation to launch a clothing and accessory line, along with the Versed line of skincare products, and publishes fashion books under the Who What Wear brand.[3]
