Fenty Beauty
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Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched on September 8, 2017 by Rihanna. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division.[1]
Rihanna, who is from Barbados, created Fenty Beauty to provide for the inclusion of all skin tones in cosmetics offerings, including extensive shade offerings for people with deeper skin tones.[2]
Fenty Beauty was named one of Time magazine's best inventions of 2017.[3]
