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TV Channel-in-a-Box (also know as Master Control Room/MCR in a box) is a concept in the broadcast industry, which enables the broadcast and the content owners to achieve playout automation that provides video ingest, creates content through inserting logos, animations and commercials, and afterwards streaks it before television audiences.
Channel in the Box refers to all the technology needed to launch a channel in one server (box). These processes include: input interfaces to ingest video, real-time video processing to implement digital video effects, storage interfaces to obtain the related content, output interfaces to play out the final video produced and handle all billing and business operations [1].
The name is first used by PlayBox Technology in 2000 under the tag name "It's all in a PlayBox". At that time, the idea of channel-in-a-box was considered a somewhat oddball way to establish a small cheap playout system <ref name="It’s All in a PlayBox" /https://playboxtechnology.com/policy-papers%26statements>. Twenty years later almost everything has changed, except the desire for price optimization and transition to file and IP based / MPEG transport technology.
The product is offered by over 40 competitors as a singe playout solution with wide range of features and configurations at a price point of as little as USD 8,000 to multi-channel platforms amounting to more than $100,000 <ref name="Channel-in-a-box trend gains momentum" /https://www.thefreelibrary.com/Channel-in-a-box+trend+gains+momentum-a0315476058>.
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