Glossier
Glossier, Inc. was founded in 2014 by a beauty blogger, Emily Weiss, on the belief that beauty isn’t built in a boardroom—it happens when you’re a part of the process. She starts with Into The Gloss, a beauty website devoted to people sharing the products they love, and her source for inspiration and information.[1]
With a narrow product range of about 40 SKUs primarily focused on skincare, with color cosmetics and fragrance rounding out the line, Glossier celebrates its customers’ natural beauty, not the artificial, painted-on kind. Its tagline is, “Beauty products inspired by real life.” The Glossier beauty company grew out of its millennial founder Emily Weiss’s beauty blog called “Into the Gloss.” Starting her career at Teen Vogue, then moving around other slots at Condé Nast, Weiss left in 2010 to launch her blog to share beauty tips and tricks with her online friends.
With some 1.5 million Instagram followers, Glossier has been named as a top beauty brand by Allure, Teen Vogue, Glamour, Nylon, Women’s Wear Daily and Cosmopolitan. It also won WWD Beauty Inc. 2015 Digital Innovator of the Year award, was named to LinkedIn Top Startups of 2018 list, recognized by Fast Company as one of its Most Innovative Companies of 2017 and called out as one of Inc.’s Company of the Year 2017. Glossier’s president and CFO, Henry Davis, describing Glossier as a “people-powered beauty ecosystem,” Davis identified five keys to the company’s success, which are these 5Cs: Consumers, Content, Conversations, Co-Creation, Community.[2]
Support to Black Lives Matter Movement
- ↑ What is Glossier. Glossier. Retrieved January 17, 2021.
- ↑ Danziger, Pamela, N (2018). 5 Reasons That Glossier Is So Successful. Forbes. Retrieved on January 17, 2021.
