Devacurl
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Support to Black Lives Matter
Devacurl informed consumers on Sunday that it has given $50,000 to Black Lives Matter as well as sharing resources for customers who want to donate to the cause of antiracism.[1]
"We can no longer stand silent. Our voice is just one but we must speak up," the brand wrote on Instagram.
"We are absolutely horrified and angered by the continuing injustices against the Black community. We all have a role to play and must act in any way we can. Change needs to happen, now."[2]
Devacurl also reported 19% of their team members to be black including 8% in their leadership team. They have been open about their plan of action to increase their black leadership roles to 25% by 2021.[3]
References
- ↑ Rambharose, Amber. These Are the Fashion and Beauty Brands Donating to Black Lives Matter. June 2, 2020. glamour.com. Retrieved January 26, 2021.
- ↑ Blackout Tuesday: How the beauty industry is supporting the Black Lives Matter cause. June 2, 2020. cosmeticsbusiness.com. Retrieved January 26, 2021.
- ↑ Cox, Gracie. How The Beauty Industry is Supporting the BLM Movement. January 4, 2021. makeupandmane.com. Retrieved January 26, 2021.