Netflix

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The Power of Storytelling

Netflix has forever changed the media landscape, disrupting on how we traditionally consume television and film with their original content. With their original content lineup comes along original storytellers.

Netflix has allowed creators like Ava Duvernay, Michael Cole, Mati Diop, and many others to bring stories to life and to educate and entertain the masses. For the longest time Hollywood has failed both behind the scenes and in front of the camera, not lending the way for creative expeditions to occur, and most importantly not pushing for proper representation.

Netflix and other streaming platforms are following suit, saying goodbye to Hollywood’s old ways and allowing for diverse content to have visibility on their platforms.

The aftermath of George Floyd’s murder prompted Netflix to dedicate their entire hompage hightlighting the Black Lives Matter collection of 56 shows, film, and documentaries, including Ms. DuVernay’s mini-series on the false convictions of the Central Park Five, “When They See Us” and her documentary on systemic racism and mass incarceration, “13th.”

Netflix recognizes the power of storytelling, and that such work educates their audiences. They’ve donated $5 million to organizations dedicated to creating opportunities for Black creators, Black youth and Black-owned businesses, including Ghetto Film School, Black Public Media and Colin Kaepernick’s Know Your Rights Camp.

Additional funding from Reed Hastings the co-founder of Netflix donated $120 million to HBCUs (Historically Black Colleges and Universities). Supporting institutions that have historically provided educational equity where we are still in a time that educational disparity continues.[1]

References

  1. Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.