The Honey Pot

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The Honey Pot was founded in 2012 by Beatrice Dixon.

Equity and Visibility

The Honeypot challenges the status quo of standard feminine care, with little diverse product options to choose from. This feminine wellness brand is black owned and is sold in Whole Foods and Target, which is rewarding as an emerging CPG brand that is minority owned.

In March she was featured in Target’s ad “Founders We Believe In,” and took that opportunity to vocalize the difficulties she had starting her brand, and how she wanted to pave the way for the next black girl who has a great idea not face the same obstacles she encountered.

Her feature in the ad drew racist backlash from some, which prompted the discussion of the equity and visibility gap that many black owned businesses encounter. The Honey Pot gained recognition and Dixon was praised for using her voice in Target’s ad.[1]

References

  1. Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.