Old Navy

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Ads Amplifying Activism

Old Navy is known for its ad featuring happy individuals singing while promoting their products and brand. Their new ad went a different direction, having five activists Marley Dias a 15 year old author of #100BlackGirlBooks and Ja’Mal Green a civil rights activist in Chicago for a 30 second commercial called “We are We.”

The ad debuted on all of their social media channels, and on TV. In it, Dias narrates a poem calling out the current state of the country, and ending the poem with optimism. She’s optimistic that the work of unification and equality that’s dependent on everybody to forge better outcomes and possibilities for all will be done.

The ad was created by the Martin Agency, and also included Sara Mora, an immigrant activist and co-founder of the Women’s March Youth Empower, Dawn Bozeman a community activist in Dunlap, and Sharene Wood, founder of 5001 Flavors based in Harlem.[1]

References

  1. Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.