Skittles
Oftentimes we see brands take a stand when it comes to inequality, but the question arises, will brands continue their support long term? Pride month was last month and after that, we rarely see brands extend the conversation past a seasonal event.
Skittles is not following that pattern. Instead, they partnered with Todrick Hall, an influencer and LGBTQ+ community member, to donate $100,0000 to the National Black Trans Advocacy Coalition.
The Black trans community is a marginalized community that is further marginalized even in queer spaces, and often excluded from mainstream discussion about inequality they encounter. Hall took this opportunity to create a call to action for brands to do more to extend their support and advocacy past pride month, all year long. He advocated with his partnership with Skittles that his Black LGBTQ+ brothers and sisters deserve more visibility and support.[1]
References
- ↑ Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.