Doordash
DoorDash Inc. is an American food delivery service. It launched in Palo Alto, California in 2013. As of January 2020, it had the largest food delivery market share in the United States. DoorDash held its initial public offering on December 9, 2020.[1]
Supports to Black Lives Matter
DoorDash devised a plan to support Black owned business, creating and investing in a revolving loan fund starting at $150,000 to match loans for Black owned, U.S based restaurants approved for loans by Kiva.
DoorDash reported a sharp rise in searches for Black owned businesses in the month of June, and in response, started this loan fund. Doordash and Caviar are both putting a spotlight on Black owned restaurants in their apps and waiving delivery fees on those businesses through the end of 2020.
DoorDash announced that independent Black owned restaurants when they sign up will pay zero commission for 30 days. Oftentimes Black people in the food industry do not get proper recognition and are overlooked.
The spotlight is long overdue, Black culinary has historically impacted cuisine not just domestically, but even globally. Their techniques are often co-opted and are given little to no credit of their influence. Doordash and Caviar is aiding equity for Black owned restaurants across the states.
These examples all come from well-known brands and emerging brands. It’s important to note that any campaign authentically and genuinely supporting the movement, donations of any size, and campaigns on a smaller scale also make an impact. Whether internally or externally, we encourage all companies to strive for education and racial equality.[2]
References
- ↑ DoorDash. Wikipedia. Retrieved January 31, 2021.
- ↑ Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 29, 2021.