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Reebok x Pyer Moss: Black Creatives

Reebok x Pyer Moss

Reebok shared their support of the black community by expressing how impactful they’ve been on the Reebok brand, as well as the country.

Reebok also extended their partnership with Pyer Moss by Kerby Jean-Raymond, a Hatian American designer who’s spent 11 years in the fashion industry building a label that demonstrates a narrative that speaks to Black heritage and activism.

Through his solo collaboration, Reebok has allowed Raymond to have creative control and do what he does best with fashion. His recent capsule collection is a timely social experiment pushing the industry forward to examine itself.

Black designers have not had the visibility in the industry until recently where the resurgence of New York Fashion has been invigorated by the likes of Pyer Moss, Teflar, Lukhanyo Mdingi, and others.

The Reebok By Pyer Moss Collection 3 is inspired by the Ghanaian word Sankofa, “go back and get it.” The collection reclaims a cultural heritage. The undeniable heritage is an inspiration that combines history and goes beyond just fashion, but a collection that ultimately showcases stories that need to be heard.[1]

References

  1. Uvieghara, Nicole. 12 Examples of Brands Supporting #BlackLivesMatter. July 17, 2020. taboola.com. Retrieved January 31, 2021.