Culture Kings

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Culture Kings is a premium streetwear brand showcasing a unique blend of music, sport and fashion found across the globe. Curated with an extensive selection of over 100 leading brands from around the world, as well as World Exclusive pieces, the Culture kings collection stands as one of the most sought-after streetwear retailers on the market.[1]

Supports to Black Lives Matter movement

In response to Black Lives Matter movement, Culture Kings released a blog saying that all proceeds made on Saturday 6 June 2020,would go towards supporting the Black Lives Matter movement. The brand, which says that its heavily influenced by “the sport and music culture that is led by African Americans” wants to bring further awareness to the movement. The brand has also highlighted racism faced by Aboriginal people in Australia.

“It is our individual responsibility to educate, both ourselves and others, and spread global awareness of the ongoing challenges the Black and Indigenous communities continue to face.”[2]

References

  1. About Us. Culture Kings. Retrieved January 31, 2021.
  2. Giuliani, Jasmine. Brands in support of Black Lives Matter. June 9, 2020. marketingmag.com. Retrieved January 31, 2021.