Follain

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Follain's Seattle Store

Founded by Tara Foley in 2013, Follain is a trusted leader in the clean beauty movement, We curate only the best non-toxic products on follain.com and in a growing number of stores across the country.[1]

Anti-racism commitment

Follain declare that they do not tolerate racism of any kind. To make an impact as a business in a long-term, they isolated five areas where they promise to hold themselves accountable going forward, through regular company-wide assessments.

Commit shelf space to diverse brand founders

Follain are joining the pledge to commit at least 15% of their shelf space to Black-owned brands, and as part of that, at least 20% to BIPOC brands. The mentoring, testing, training, marketing, and promotion of more diverse brands will have a sweeping impact at Follain and throughout clean beauty.[2]

Amplify & support organizations working toward racial equity in environmental health & wellness

The BIPOC community is more adversely impacted and targeted by unsafe ingredients in beauty and personal care products. Follain will amplify and support the organizations focused on education and change in this arena.[2]

Diversify marketing partneships

Follain will continue to expand their creator, influencer, model, and other partnerships on all channels, amplifying inclusive content and events in our stores and online.[2]

Diversify team recruiting

They will deliberately and proactively source diverse candidates for all future open roles across the organization, from internships to leadership positions.[2]

Commit to bias training & education

Follain will hold mandatory team trainings on anti-racism, allyship, and unconscious biases, and ensure they are well-positioned to communicate with and serve all.[2]

References

  1. About us. cleanbeauty101.follain.com. Retrieved january 27, 2021.
  2. 2.0 2.1 2.2 2.3 2.4 Follain’s Inclusivity Oath. cleanbeauty101.follain.com. Retrieved January 27, 2021.