EA Games

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Electronic Arts, more commonly referred to as EA is an American video game company headquartered in Redwood City, California. Known for franchises like Battlefield and Madden as well as officially licensed Star Wars games and Apex Legends, it is the second-largest gaming company in the Americas and Europe by revenue and market capitalization after Activision Blizzard and ahead of Take-Two Interactive, CD Projekt, and Ubisoft as of May 2020. Founded and incorporated on May 27, 1982, by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists". EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's Skate or Die!. The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991.[1]

Support to improve racial equality

In response to the death of George Floyd, EA published a statement titled "Our Actions Against Racial Injustice" that was first sent to employees by CEO Andrew Wilson. The message outlines the company's thorough response to and support of ongoing protests against police brutality and systemic racism. They will go beyond listening and talking and commit themselves to education and driving meaningful change through actions.

Our Actions Against Racial Injustice

The message starts by confirming that EA is increasing its dialogue with Black employees, but EA goes on to make some major pledges to support the causes, particularly in terms of donations and volunteer work.[2]

EA announced a $1 million donation to improve racial equality, starting with donations to the Equal Justice Initiative and the The National Association for the Advancement of Colored People (NAACP) Legal Defense & Educational Fund. The brand says it will donate to more partners in the future.[3] In addition to the company contribution, EA also will double match any funds that people donate to these and any other local organizations through YourCause program during the month of June 2020.[4]

Other than supporting organization, Ea also launched a new program at local level and encourage everyone to safely get involved.

  • EA give everyone in the company an additional paid day each year to apply to volunteering in their community.  With all of their employees around the world, that will represent more than 75,000 hours applied to the change can be made. They shared a list of volunteer activities focused on fighting racial injustice, most of which can be undertaken from home while still follow pandemic health guidelines.[4]
  • on June 19, 2020, EA celebrate the Juneteenth holiday with an additional company-wide volunteering day, and participate in forums and virtual activities organized by our Black Electronic Arts Team ERG.
  • On June 9, 2020, EA holding a Community Conversation open to the entire company. They want to seeing and hearing from their employees' thoughts and feelings on these issues, what they can do in community at Electronic Arts, and where they must focus their efforts to make an impact fighting bias, discrimination and injustice in today’s world.[4]

References

  1. Electronic Arts. Wikipedia. Retrieved Feb 1, 2021.
  2. Franzese, Tomas. EA's Respose to Racial Injustice Just Set the Standard for the Gaming Industry. June 3, 2020. inverse.com. Retrieved Feb 1, 2021.
  3. Livingston, Mercey. These are the major brands donating to the Black Lives Matter movement. June 16, 2020. cnet.com. Retrieved February 1, 2021.
  4. Jump up to: 4.0 4.1 4.2 Our Actions Against Racial Injustice. Electronic Arts. Retrieved Feb 1, 2021.